Music legends never die when it comes to their music being nostalgically and enormously consumed after they leave the physical world.
According to Billboard, domestic music streams of the late great DMX’s catalog skyrocketed by a whopping 928 percent following the “Stop Being Greedy” rhymer’s death on Friday (April 9).
MRC Data accounted for 75.7 million on-demand streams (audio and video combined) of DMX’s songs played on April 9 and 10, compared to the 7.36 million they earned between April 7 and 8.
The Ruff Ryders flagship artists’s Top 5 streamed classic singles that spiked across all DSPs on April 9 and 10 were the “Ruff Ryders Anthem” (9.59 million; plus-973 percent), “X Gon’ Give It To Ya” (5.79 million; plus-900 percent increase), “Slippin’” (5.52 million; plus-853 percent), “Party Up (In Here)” (5.20 million; plus-941 percent) and “How It’s Goin’ Down,” featuring Faith Evans (3.52 million; plus-691 percent).
Also, music industry real-time sales tracker Chart Data cited DMX’s 1998 mega hit “Ruff Ryders Anthem” surged to No. 1 on Apple’s iTunes on Friday.
DMX died after his family decided to remove him from life support at White Plains Hospital in his home state New York after suffering cardiac arrest from a reported drug overdose on April 2.
Prior to the news of X’s heart attack and hospitalization, his streams were roughly 700,000 and one million times per day across all DSPs. Those numbers jumped after he went unconscious, between three and four million per day.
DMX's 1st Post-Prison Album For Def Jam & Ruff Ryders Was Finished Prior To His Death
The actual sales of the dog-hawking MC’s singles and albums collectively sold over 101,000 copies on over the weekend from Friday through Sunday (April 11), which is a 1,036 percent versus the 9,000 sold between April 6 through 8.
As his fans continue reeling his passing, the love for DMX’s music may translate for his final untitled album expected to arrive via Def Jam Recordings and Ruff Ryders labels this summer.
I am glad people are giving him plays. Im just suprised because how many older fans from that era stream or use headphones ? I sure as hell dont. I just use MP3 in the car and occasionally CDs in the crib. Either way, RIP X.
I’m an old head . Never too late to catch up with the times , friend .
Shit never fails. Every single time. Why does it take their death? I was listening to X and that old RR camp just because about a month ago. Shouldn’t have taken his death for these other people to fuck with is catalogue.
Hell yeah, we were jamming X all Easter
back in the days I used to bump X and MOP whenever i was going in for 12-hour shifts at work…just to get myself hyped n ready to deal with the bullshit involving work
RIP to the Dog…your music lives on big Homie
That MOP & DMX combo would have you wanting to fuck shit it up on a wild tip! Crazy energy!
Shame that it always takes for a person to die for people to start recognizing his music. I mean, X was superstar back in the day, but let’s be real. How many people would bought his new album if he was still alive? 20k, maybe 30k first week? Hey, at least people are bumping real hip-hop.
X was the first rapper ever to reach two no.1 bilbooard spots for an album in one year (1998). His albums did sell alright I guess. Nobody moves physical units today. The last one that did it was either Lil Wayne with the CIII or Eminem with whatever he released lately.
Faith Evan’s was on “how’s it going down”?
Yup Faith was on da Remix // Clean version
God bless you, X. ??
I wanted his new album bro. Dmx was real hip hop. I dont even want to know who your listening too.@ Spanish Harlem