2 Chainz has unveiled a luxury custom Rolex Daytona watch collaboration with Skeleton Concept that has been three years in the making.
On Thursday (July 6), Tity Boi took to Instagram to announce the partnership and give fans an exclusive look at the rare gold-plated wrist accessory as only 50 were produced globally.
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“This is NOT just a watch, it’s a statement,” he explained. “Proud to announce my partnership with @skeletonconceptofficial on my 1 of 50 2 Chainz x Skeleton Concept Ceramic Daytona”. A perfect blend of street & Luxurious craftsmanship.”
An accompanying trailer hears 2 Chainz describe what made this partnership special when putting together his custom Daytona.
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“You know me, I’m always working on something,” he added. “I’m always in the lab I’m always cooking. But this next surprise I have for you guys I’m very excited. It’s been two-three years in the making. I’ve collaborated with Skeleton concept to come up with my own special Rolex Daytona.
“With the Daytona being one of my favorite watches, it’s all-white. The skeleton movement on the inside, I always wanted to have a Rolly with the skeleton in it.”
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2 Chainz received a ton of love in his comments section for his custom Rolex as plenty of his rap friends hope to be in the lucky 50 to get their hands on one.
Metro Boomin, Killer Mike, Mack Maine, Lil Duval and New Orleans Saints superstar Alvin Kamara all gave the Drench God his props.
The Skeleton Concept Rolex was made available on Thursday but it’s still unclear regarding pricing or the process to purchase the watch.
Way before designing a custom Rolex was on 2 Chainz’s list of things to do, he took part in the 2011 BET Cypher which helped springboard him to solo fame. Busta Rhymes and Ludacris were also in the cypher, but the Atlanta rapper explained in a recent IG post that it was Luda who gave him a last-minute call to join him on set.
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“I remember this day like it was yesterday..,” 2 Chainz began. “I was riding with my pops and gotta call from @ludacris to do the cypher … THAT DAY … I was like how? he said we bout to hop on jet and go shoot it .. my pop took me home I grabbed [my] polo jacket , tru religion pants and Louis V shoes, and met them at clear-port.”
He added: “I didn’t even know what beat i was rapping to until I landed, they kept telling me it’s a “break beat” anyway. Moral of story – stay ready so you won’t have to get ready.”
