It’s a rare day when anyone sees Chance The Rapper without his infamous “3” hat. After all, the Chicago-bred artist has a seemingly endless supply in a rainbow of colors. But it turns out the hats weren’t just a fashion statement, they were also a lucrative endeavor for Lil Chano.
In a resurfaced 2018 interview with Joe Budden, Chance revealed he’s already made over $6 million from selling the signature New Era hat.
“This hat been paid for college, been paid for braces, been paid for ballet classes, been paid for debate classes, been paid for swim lessons,” he said pointing to his blue and pink “3” hat he was wearing at the time. “I made $6 million in one year off these hats. I’m buying these hats for close to $3.”
Chance’s obsession with baseball hats started when he was a young kid growing up in Chicago. In a 2017 interview with GQ, he explained it was his own form of rebellion.
“I used to always rock a cap when I was in high school and get them taken away,” he said. “It was an excessive amount. Like, so often that at the end of each school year, there would be a box of all the confiscated caps. After they gave back a few caps to other kids, they would just give me the box because the rest were all my hats. So I think, in one part, it’s a rebellion.”
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Chano then revealed what the “3” symbolized — 2016’s Grammy Award-winning mixtape Coloring Book, his third studio effort and HipHopDX’s 2016 Album of the Year.
“I wanted to put something else on the hat. And so I decided to do ‘3,’” he said. “I just thought that that made the most sense because it was the third project. Also, I was having a lot of trouble figuring out what the title of the project was going to be and what typography to put the title in. The original title for the project was, uh, The Magnificent Coloring Book. But that’s just so many words and it looks so shitty, no matter how I put it on the hat.”
Find the “3” hats on Chance The Rapper’s official website here.
And he lost 6 million fans from that garbage Big Day album he dropped
Ths guys entire fake narrative is built around being oppressed by the industry. Newsflash: If you were never signed, you own your masters already, and you are definitely not oppressed.
Who the fuck bought this trash ass hat? I’ve never seen anybody in life try to rock this bullshit besides him.
Chance the rapper, industry plant/daddy’s boy.
yeah his dad is like a senator or some shit, definitely an industry plant
Imagine thinking someone who isn’t even signed to a label is an industry plant. Do you even know what “industry plant” means?
Proud to admit you rip people off? Bruh if your hats don’t cost you shit then at the very least they should cost what any other new era hat cost, $25-$35 max
Lot of bullshit coming outta this fa60ts mouth. He did not make six million from those crappy ass hats. That’s a whole lotta bullshit comin outta this black piece of shit’s lips. A whole lotta lies and bullshit.
Just stop.
Its pure economics. You sell product at a price people are willing to pay.
And saying he’s a black piece of sht just lets me know the type of person you are.
I hope one day you can get peace in your heart
Damn y’all mad but for what? Y’all don’t like the hat cool don’t buy it. Y’all don’t like his music cool don’t listen. You not inspired by him that’s cool too he wasn’t put here to inspire you. Do something with your bum ass lives and you wouldn’t be so butt hurt about his come up. And yes he is the son of a “FORMER” politician. Do better smdh…
Box
Wow instead of mfs giving this kid props on being successful, you stupid no talent mfs are really trying to bash this guy. I guess that’s why he’s successful and y’all are commenting on him smdh. Hateful mfs