When Queens rapper 50 Cent expressed his interest in working with teen emcee Chief Keef, many were taken aback by Fifty’s decision to serve as what seemed to be a musical mentor to the Chi-Town rapper. During a recent interview with Hartford, Connecticut’s HOT 93.7, 50 Cent spoke specifically on attempting to help Keef and the reason why he chose to do so.
According to 50 Cent, due to his own experiences he felt he knew exactly what moves had to be made to help Keef in his music career, but despite his expertise, the rapper “didn’t listen.”
“I actually was attracted to the Chief Keef thing. Cause I was like, ‘I can help him. I know what to do. Just do this.’ He didn’t listen…He’s a man…So, when I talk to him, [he] don’t have to take it. I’m not his father. That’s his business. It’s certain things that I look at and go ‘If you play your hand this way, you can be good. If you go them other ways, you gon’ have a hard time.’ And them bumps in the road they’re there for you. It’s not like you exempt.”
Similarly to 50 Cent, who notoriously feuded with everyone from Rick Ross to Ja Rule, Chief Keef has also found himself in an unfavorable light due to issues with fellow artists including Windy City lyricist Lupe Fiasco and pop star Katy Perry. That’s likely one of a handful of career similarities that may have led to 50 Cent referring to the Chief Keef project as his own.
Fifty even offered up advice to artists like Keef as he spoke on the evolution that can take place once an artist stops being conscious of their actions and surroundings.
“Chief Keef’s project is the 50 Cent project,” he revealed. “It’s the same project. In the beginning, he’s completely influenced by the environment. That’s the nightmare. He’s gonna go through what actually happened. And he’s gonna get bumped around. If you catch on and you start to actually say, ‘What’s the [roof] of the situation? I want to be at the highest point I can actually take it in this actual situation.’ And you stop being conscious of your actions and things that’s going on around you then you can actually evolve into something significant.”