Birdman has rubbed fans of No Limits Records the wrong way after claiming to have introduced Southern Hip Hop to the art of hustling.
The Cash Money mogul made the comments on Instagram Live on Tuesday night (November 22), during which he sought to remind critics of his track record as a trailblazer in the rap game.
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As Lil WayneāsTha Carter II cut āMoney On My Mindā fittingly blared through his car speakers in the background, Baby insisted heās responsible for teaching Dixie rappers how to get rich from music ā regardless of who came before him.
āIām the creator of this hustle,ā he began. āI taught these n-ggas how to hustle in this game. I planted the seed of the hustle of this game. I donāt give a fuck about what other n-ggas did before me; they didnāt plant the seed of the hustle.
āWe Southern n-ggas, we created this shit, I created this shit. Iām the n-gga that made these n-ggas rich. I created the hustle plan, it was my thoughts, it was my plan, something that I wanted to do. Get us out the streets and make the studio our streets. And I taught the n-ggas the game, and now we control it and we run it.ā
Birdman went on to take credit for Southern rapās long-running dominance having spread his hustlenomics across the South, from Miami to Atlanta. The YMCMB boss also claimed to have enjoyed the longest run in Hip Hop, while snapping at those who say he has continually reinvented himself throughout his 30-year career.
āHip Hop is us, we run Hip Hop. We run muthafucking Hip Hop,ā he continued. āAnd it come from every n-gga that I taught how to do this shit ā¦ I went from state to state to state with that shit, and everywhere I went, we planted the seed and made it grow, n-gga. I went to Miami, I went to Atlanta. And the other n-ggas came around and they saw it and learned it.
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āThis shit gonā go on forever, boy. Cash Money will never die. Keep on talking about Stunna keep reinventing himself. Bitch, I aināt reinvented nothing! I created the invention. Fuck are you talking about? You could never be as smart as me, n-gga. I might be ghetto, but Iām smart. I invented the creation thatās [re]inventing themselves.ā
He added: āNo n-gga in Hip Hop had a longer run than me, and no n-gga in Hip Hop gonā ever have a longer run than me. Maybe, but I donāt see āem. And we gonā keep doing this. Bitch, we aināt about to go to sleep. We up, n-gga. Itās up and itās stuck.ā
Birdmanās bold comments were met with raised eyebrows among Southern Hip Hop historians on social media, who were quick to remind the Cash Money boss about another pioneering rap mogul who also hails from his hometown of New Orleans.
āMan we knew Master P before you stop that,ā one fan commented on No Jumperās Instagram post, while another wrote: āMaster p crack the code and every smart c.e.o after him like birdman diddy Jay z ran with the blue print.ā
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Founded in 1991 ā around the same time Birdman and his brother Ronald āSlimā Williams launched Cash Money ā Master Pās No Limit Records enjoyed enormous success in the ā90s thanks to a relentlessly prolific output from a roster of mostly local talent. After establishing itself on the indie circuit, the label signed an unprecedented distribution deal with Priority Records in 1996, granting No Limit 85 percent of the profits.
As other fans pointed out, however, No Limit began as a record store in the Bay Area, where the regionās independent grind most likely rubbed off on Master P. Years before No Limit or Cash Money shot to fame, local hustlers like Too $hort, E-40 and Mac Dre were selling their music from out of their cars ā and in Short Dogās case, landing on the Billboard charts in the process.
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āBaby know where he got that hustle from he better stop playing n-ggas canāt talk that independent shit without mentioning they bay and thatās a fact,ā one fan declared.