Top Dawg has hinted at new music from TDE after declaring that the beef between Drake and Kendrick Lamar is now over, with “the culture” emerging as the winner of the battle.
Taking to X, formerly known as Twitter, on Friday (May 10), the label founder feels that it all worked out for the best, no matter what members of the press had to say.
“This battle is over. A win for the culture, while keeping it all on wax,” he said. “Especially when these publications try to make it something else. We proved them wrong. That’s a victory within itself. On another note, it’s time to wrap up this TDE 20yr anniversary compilation.”
TDE, which stands for “Top Dawg Entertainment,” was founded in 2004 by Anthony “Top Dawg” Tiffith. He was inspired by his uncle, Mike Concepcion, a former gang leader who later turned to the music business, executive producing the 1990 all-star anti-violence track “We’re All in the Same Gang.”
Check out Top Dawg’s post below.
This battle is over. A win for the culture, while keeping it all on wax. Especially when these publications try to make it something else. We proved them wrong. That’s a victory within itself. On another note, it’s time to wrap up this TDE 20yr anniversary compilation.
— TOP DAWG #TDE (@dangerookipawaa) May 11, 2024
Like Top Dawg, Freddie Gibbs also felt there was a winner in the battle between Drake and Kendrick Lamar — and it wasn’t either one of them.
Knowing Gangsta Gibbs isn’t one to shy away from sharing his opinion, a fan took to X (formerly Twitter) on Thursday (May 9) to ask the Indiana rapper who he thinks won the beef.
“The record labels,” Gibbs simply responded.
Freddie Gibbs isn’t wrong. Kendrick and Drake’s shared parent company, Universal Music Group, has enjoyed huge streams as a direct result of their diss tracks.
According to Talk of the Charts, “Push Ups,” “Euphoria,” “Family Matters” and “Not Like Us” are set to rake in a combined 250 million streams in the U.S. this week across all platforms.
Not only that, but the tracks will reportedly make up roughly 20 percent of all streams on the Billboard Hot 100.
Billboard also reported that Kendrick’s music has enjoyed a significant spike in streams, whereas Drake has seen his figures fall slightly.
The Compton rapper’s diss songs “Euphoria,” “Meet the Grahams” and “Not Like Us” all logged millions of streams, with the former racking up a staggering 27.6 million on-demand streams in the U.S. alone between May 3 and May 6.
“Euphoria” debuted at No. 11 on the Billboard Hot 100 and could climb to No. 1 on next week’s chart, while “Not Like Us” is also in contention for the top spot after registering 21.1 million streams in its first three days of release.
Beyond the diss tracks, Kendrick Lamar’s back catalog is also enjoying a windfall, with his overall discography earning 50.62 million streams from May 3-6 — up 49 percent from the same Friday-to-Monday tracking period last week.
On the other hand, Drake’s discography suffered a 4.9 percent dip between these same periods, despite releasing two diss tracks of his own.
The song surpassed Drake and Lil Baby’s “Girls Like Girls,” which previously held the record of 6.593 million streams in a day.
I’m sure they want it to be “over.” It’s over when Bendrick dead. He’s never coming back. They will bust on him first chance they get. There’s nothing anyone can do about it
Can’t be “over” when such serious allegations are made in a diss track. It’s not friendly sparring. Serious claims made in those songs.
It’s over because Drake was exposed and he has nothing else to say. If he did, he would’ve put out another diss by now
The dickhead who beat his woman after she was fucked and impregnated by his boss/business partner was also exposed.
No one gives af about tde. This isn’t 2013.
Why is Kenny’s pimp still speaking for him? Kendrick left TDE Records.
Gay Greg is back at it again showing how hurt he using multiple names. Fucking loser 😂😂😂
you don’t want the smoke. Listen to Pastor Bendrick. Repent now. The peaceful path is the only way for a punk bitch who don’t wanna die today
That was so gay 🤣🤣🤣
90 percent of the garbage posted on this absolute joke of a website is about fruitcake Drake. LIKE LITERALLY 90 PERCENT! To the entire non-credible, fraudulent, embarrassing, laughable, corny, cringy, retarded DuncecapD/X SHIT STAFF: YOU SUPER SLOW SH0RT BUS RIDERS HAVE ALREADY REACHED YOUR OVER RATED AF FRUIT CAKE DRAKE AND KENDRICK LAMER/COLE/FUTURE DISS QUOTA FOR THE MONTH LIKE 193 ARTICLES AGO. STUCK ON STUPID AZZ MFERS GET DRAKE’S BUTT HOLE OUT OF YOUR MOUTHS AND GO GET REAL JOBS WHERE YOU CAN ACTUALLY MAKE SOME REAL MONEY AND NOT LAUGHED AT BY EVERYONE EVERY SINGLE DAY THE WAY YOU DICKHEADS DO NOW. THIS WHOLE RE T@RDED TR@SH STAFF ARE THE POSTER LOSERS FOR WHAT N0T TO BE IN LIFE. It doesn’t get anymore pathetic than this goofy Bernadett a walking worthless lifetime L
calm down big boi
what is ‘the culture’? this fake beef just goes to show how far hip-hop has fallen over the years