Kendrick Lamar and Drake‘s feud took another interesting turn thanks to rumors that Universal Music Group were working to put an end to it, but that claim has been debunked.
The widely-circulated theory surfaced on social media earlier this week but is flat-out false, according to TMZ.
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Both Kendrick and Drake are signed to UMG through various subsidiaries and licensing agreements, and anonymous social media accounts were claiming that the world’s biggest music company was mediating a resolution between the two rap stars.
Sources have told the publication that Drake, Kendrick and UMG have had no meeting and that the entire scenario has been fabricated.
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UMG have apparently had no involvement with the beef and according to TMZ’s sources, would not interfere with a dispute like this.
The conglomerate are also winners from the feud given the huge streaming numbers generated by the two artists in recent weeks.
this is fucking insane pic.twitter.com/jykeA1wUUx
— chloe (@yandhiisntreal) May 7, 2024
According to the anonymous social media user, UMG wanted Kendrick Lamar to apologize to Drake for calling him a “pedophile” and that the feud was losing the record company — as well as other brands associated with Drake such as Nike — money.
Citing an unspecified “insider,” the person also claimed that UMG acknowledged Drake was “losing” the beef and pressured his fierce rival to issue a statement retracting his damaging allegation.
The 6 God addressed Kendrick’s claims on his most recent diss song “The Heart Part 6,” which came in response to the Compton rapper’s own tracks “Meet the Grahams” and “Not Like Us.”
“I never been with no one underage but now I understand why this the angle that you really mess with/ Just for clarity, I feel disgusted, I’m too respected/ If I was fucking young girls, I promise I’d have been arrested/ I’m way too famous for this shit you just suggested,” he rapped.
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He also responded to the scrutiny over his relationship with Stranger Things star Millie Bobby Brown while namedropping Kendrick’s fiancée and baby mother Whitney Alford: “Only fuckin’ with Whitneys, not Millie Bobby Browns, I’d never look twice at no teenager.”
