Young Money rapper Drake has teamed up with beverage company Sprite to promote their “Spark” Music Project, which caters to teens and young adults who have a passion for music.
The program will reportedly launch next month on Sprite’s official website, and visitors will be able to remix tracks from Drake with other emerging artists around the world. Joe Tripodi, chief marketing and commercial officer of Coca-Cola, explained that Drake was the perfect match for this worldwide project. “We looked at a lot of artists for this campaign. As we filtered through, we realized we wanted someone with a breadth of interest across the globe — a new, fresh, young talent.”
The partnership has recently yielded a nationally circulated commercial, which will also be hitting international markets very soon. Along with Drake, featured in the commercial are Noah “40” Shebib and Boi-1da, two close friends and producers who have been integral to the Toronto rappers success. “The day we were shooting they had generic extras in this beautiful set they had created,” Drake told Billboard.biz. “I told them, ‘look, honestly, this is not really how I record. My recording sessions don’t look like a party — we actually come to work.’ To make it a genuine studio moment I asked if 40 and Boi-1da could be a part of it — they are key elements behind my creative process. To have all three of us in the commercial was a glorious moment for me.”
This is not the first time Sprite has chosen a Hip Hop artist to help promote their products. Pete Rock, Common, Fat Joe, and Nas have all been featured in Sprite commercials throughout the years. The “Spark” campaign also has a separate film program which will feature prominent music video and film director Rik Cordero. The film program is expected to be unveiled in April.
Drake’s debut Thank Me Later currently has no release date, however the rapper recently stated his first single off the album will be called “Over.”
Boy-1da and 40 are the main reason Drake is where he is right now.
1da is the best new producer since Kanye West, and 40 is the best fucking engineer in the industry.. Anyone with a music ear (meaning, anyone who knows the technical aspects of audio production etc) clearly see how amazingly good 40 engineers Drakes songs.. The layers of audio coupled with the beat pattern is second to none. that’s why Drake is where he’s at, these two dudes sonically make Drakes music the best.
Glad someone sees it. Minus a select few most artists hop in the studio, spit and hop out leaving the tough work to everyone else. Even Eminem, who makes his own beats and lyrics still has engineers doing the tough work. Not to say Drake ain’t talented but throw him in a studio and make him do the engineering and it ain’t so hot.
Luckiest rapper ever
acecrossinc.com
was i asleep when drake became a “breadth of interest across the globe”, no hate. let the man drop an album first, maybe two. then i can form an opinion as to his global interest.
i hope they dont think im gone drink sprite just cause they got a commercial wit drizzy or any other rapper for that matter. just like i aint gone buy gieco insuranrce even tho i like the commercials wit the getko
why???hip hop is so wack i dont even like it anymore fuck this shit
from a girls perspective, Drakes at where hes at because of drake. boi 1da aint shit and 40 shebib makes hotter beats. so drake and 40 is the real team.
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