Russ has said that he spent a million dollars on his new Ed Sheeran collab “Are You Entertained,” and broke down exactly where that money went.
The Chomp 2 rapper offered a disclaimer before breaking down his finances, and said he’s had songs that he spent zero dollars on go multi-platinum and that he’s had songs go nowhere that he’s spent thousands of dollars on.
“The reason I was like, you know what I’m gonna spend a lot of money on this song is because I’m blessed enough to have a song with the number one artist in the world on Spotify, and I was like yeah you know what if im gonna push the button on something it’ll be this song.”
H continued: “So basically I spent $300k on the music video. We shot it in London, it was a whole big production, and I spent a little over $700k on marketing, which is like I did Spotify marquee campaigns, radio, social media ads, etc. etc.”
Russ’s money was well spent, as the track’s Jake Nava-directed video has already been viewed over 17 million times, while the new single has been streamed on Spotify just as many times.
After releasing the track, Russ took to Instagram to post a lengthy shoutout to both Ed Sheeran and the late Jamal Edwards, who passed away shortly after coming up with the idea for the music video.
Russ Calls Upon All Rappers With Actual Rap Skills To Make ‘CHOMP-Like’ Albums
“I’m so grateful for this moment,” Russ wrote. “I walked up to Ed at a restaurant (Carbone) and assumed he didn’t know who I was. Just wanted to introduce myself and say what’s up. Next thing I know I’m eating pasta and drinking wine at his table talkin bout everything.”
He continued: “Fast forward and we had this song and we wanted to shoot a video to it so he introduced me to Jamal Edwards, a brilliant visionary and special soul who wrote the treatment for the video. We went back and forth on ideas and we were all super excited. The day before we were supposed to fly out to London we got the tragic news that Jamal had passed away. I had never met Jamal other than those emails but I can tell he was a special person.
“I’m just beyond grateful that all of y’all let me be apart of something so special. Special thank you to everyone who made this happen and thank you to Brenda Edwards for being such a warrior of love and light. RIP Jamal Edwards.”
Watch the video for “Are You Entertained” below:
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Waste of money
Yeah maine ed sheeran the og maine.
Ed sheeran is a better rapper than Drake
I want to know how you recoup that money, not spend it. 17 million views doesn’t make you a million dollars +. Never even heard of this song too
Definitely suss Russ I say, plus he’s a flipping millionaire allready, should just retire, Debbies fuming…
This boy will tell anyone thatll listen..he got money…but he wants fame…nobody is checkin for him like he wants.
Shame..he still aint happy, and hes rich
To me it seems he just wants his respect. Thing is you can’t buy that shit. It’s earned through the music that you do. He’ll get it one day when he stops trying so hard to receive it.
I’m not sure how this guy is a known artist to the general public l. He’s not bad but top tier, no way. Not wack but not ill. He has some heavy hitting features but I can’t really feel his style/flow/delivery. A lot of average shit gets a pass as good nowadays.
Bruh your taste and opinion isn’t superior to everyone else’s. Get off your own dick lol
He’s fire love me some Russ. He knows where he wants to go and he knows his lane, but he’s pushing boundaries. Love his energy!
He makes rap music for people who can’t really hang with who or what’s popular in the rap scene, but they wanna pretend like they have a clue what’s going on (read suburban white kids). This collab with Ed Sheeran makes perfect sense cuz that’s his target demo. I will say “best on earth” by him is a banger tho lol
If he was actually tall the way his ego would be in the stratosphere rn lol