Snoop Dogg is everywhere. From Call of Duty and the NBC competition series American Song Contest to Corona commercials and Martha & Snoop’s Potluck Dinner Party, it’s nearly impossible to avoid the West Coast gangsta rap icon.
On Sunday (May 1), Royce Da 5’9 noticed the D-O-Double-G is now the face of Bic EZ Reach lighters, “the ultimate lighter for candles and more!” The “and more” part is likely what prompted Bic to scoop up Uncle Snoop up in the first place, considering his close relationship with marijuana. But whatever the case, Royce wants to know who’s responsible for landing the seemingly countless gigs Snoop currently has going on.
“Whoever is finding Unk all these branding opportunities, please DM me,” he wrote alongside a photo of the Bic display. “Shit.”
Royce Da 5’9 has yet to appear in any commercials, but plenty of his rap peers have. Ice-T, who’s starred in ad campaigns for CarShield, GEICO, Tide and Cheerios, told HipHopDX in July 2021 how was initially afraid his “Cop Killer” persona was going to kill his endorsement hustle. But Snoop Dogg was already making headway in the advertisement world — despite being the rapper behind songs such as “Murder Was The Case” and “2 Of Amerikka’s Most Wanted.”
“It was difficult because I’m the cop killer,” he said at the time. “Everybody in the mainstream was like, ‘They won’t fuck with you because you’re too taboo.’ And I was like, ‘Right.’ And then Snoop started knocking down walls. That’s my brother. So Snoop was going through doors and I’m like, ‘Look, Snoop’s making it through these doors, let’s try.’
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“So the first big one I got was the GEICO commercial with the lemonade. The advertising world was watching and there was no blowback. From there, I did RXBARs, CarShield. You see, people don’t understand but if you look at Shaq, like the one he does for The General, that could be eight to $10 million a year. The numbers aren’t bullshit. You know that bitch Flo from Progressive? Trust me, she lives in a mansion. Flo is caked out.”
You first gotta make hit records, classic albums, movie’s,… The only big thing Royce ever did was a couple features on Eminem songs. Nobody gonna DM him, because nobody knows him.
Tha Dogg been an icon.
Because everybody knows who snoop be… NOBODY HAS EVER HEARD OF Royce da5’9….its a stupid a** name and Nobody want to see that no name fool.
Royce who’s known for basically suffocating on Em’s dick all the time Vs Snoop who’s known worldwide for decades in music,film, entrepreneurship and more. That’s the reason right there bozo
I mean Snoop Dogg is an icon now. Royce gotta be smarter then this, lol. Snoop is like Oprah now, he’s put in the work and he has the personality. Royce has a looooooooooonnnnnnnnnnnnnngggg way to go for Snoop Dogg status.
Snoop is arguably the most well known rapper worldwide. Grandmothers and little kids recognize him, Royce know damn well his reach ain’t like that lol
Slow news day huh? Fucking hell.
cointel pro 2.0 he was hemmed up back in the day and made a deal to throw em some fish from time to time in every location he touches down its pretty obvious look at his spiriual advisor who did the same dude producin por nos and gettig kid deals n cooking shows aimed at housewives lol its all in the game yo
Moist needs to spend more time developing his own career and stop D riding eminem so much. Moist is a nice emcee but he nore known for D riding.
You have to offer content that requires zero intelligence. Sprinkle in a little “I keep it real” and “let’s get high” and you’ll be on your way. If he offered anything useful in his music or TV he wouldn’t be on screen. Royce has allowed his career to be reduced to being an Em goon too. Hasn’t worked out too well.
Grammy nominated and respected as a true MC, but yeah u right.
Alkaholik, racist, …
Royce is just showing love, but you idiots take the wording literal. It’s a subtle compliment dummies
The fact that y’all dont see this is Royce speaking in jest and is actually showing love for Snoop, once again shows how ridiculously stupid the masses are who read these articles.