Rolling Loud California is doing a lot more to raise awareness of social justice at this year’s festival.
The Black Music Action Coalition announced on Tuesday (December 2) that they are collaborating with Rolling Loud’s California team on a slew of social justice initiatives including panel discussions and fundraising that will take place throughout all three days of the festival.
“The Artists community has the reach, the influence and the power to force this nation to live up to its promise. Artists have always provided the soundtrack that inspired or provoked change in this world,” said BMAC’s co-founder Prophet in a statement. “As others turn down the volume around the issue of racial and social justice, we salute a company who’s willing to keep the noise rolling LOUD!”
The panels will feature various industry thought leaders, activists and musicians elaborating on how they use their platforms to advocate for social justice reform. The festival will also curate specific art installations and craft exclusive merch whose profits will all go to charity.
“Rolling Loud is proud to use our platform to help the Black Music Action Coalition in its mission to keep the fight for racial and social justice alive,” wrote Rolling Loud CEO Tariq Cherif in a statement. “Hip Hop is rooted in community and it’s important for all members of the culture to do their part.”
Rolling Loud California is set to kick off on Friday, December 10 at the Nos Event Center in San Bernardino, California. Headliners include Kid Cudi, J. Cole, Future, Kodak Black, and a special performance from Chris Brown and Young Thug as “Slime & B.”
The festival announced in November that it will be implementing a policy that requires attendees to be 18+. The announcement was made in response to the tragedy of Houston’s Astroworld Festival that left 10 dead.
“We welcome everyone to experience our festivals, however in light of recent events, we will be implementing an 18+ policy specific only to our upcoming 2021 California festival,” Rolling Loud revealed on Twitter.
Love ya’ll – we want everyone to rage safely. Here’s an important update for all our fans who are under 18 for RL California. pic.twitter.com/9iwjYEmS6p
— Rolling Loud (@RollingLoud) November 23, 2021
SMH ??♂️
Combat injustice with racism. That’s smart. LOL
how is that?
So ehute people got to go to concerts and listen to this shit now lll its time tor white people to start going their own wayand stop spending your money on their product and let the black americans fix themselves..they got some new problem they need fixing every day like children
hip hop is black music…white people are guests in hip hop that we let in….we dont care about your money and your feelings…hip hop has ALWAYS had a social justice aspect…and if u dont like it go to a tim mcgraw concert…but hip hop does not exist to make white people feel comfortable
Good so stop coming begging and crying to white ppm to support yall and spend money w yall.. yall beg more than dogs is sad yall just wanna be pet.
thats the thing tho….no one “comes up” to yall about anything….you are the ones always coming into our spaces, because of your insecurities and constant need to monitor our activities…..and just so u know…the corporate entity that runs rolling lowd are ALL white people….so u should go whine to them about how they are being anti white, white people…dork….lol
Thats not the thing. Anything white people start.. sports, hollywood, award shows, our colleges, fashion shows, businesses.. yall come crying and begging for inclusivness all while wanting to be separte when you make hiphop… got black colleges, businesses, artists.. starting acting like your not children please
So what if they happen to be all white? Does that mean its racist? If the top dogs at a company are all white that means it’s racist?Uh what? Coming into your space because of insecurities and to monitor activities? What are you talking about? Lol bro what are you smoking? Let me get some. Dork lol
Hip hop isnt just for black for people. If everything invented by a certain race was only for that race then black people would all still be living in mud huts. Hip hop is garbage nowadays anyways. You can have it lol sales are still high but talent has been out the window for a good second. It’s like where rock music was at in the 80s. Still popular but garbage.
Leave it to the state that says math is racist lol.
Lol the black music action coalition. How many committees, organizations, etc do you guys got? Then you got CB in the comments sounding like racist ass Lord Jamar. Rap music black.. white people guests blah blah blah. Lol bunch of racists hidden behind movements and sayings it’s for the “culture”.
lol black people are weird. black music action coalition. sponsored by the bet awards and the luther black college. money donated by naacp and black panthers. the whole world is laughing. still dozens getting shot every night. all that help and still cant fix their own community. oh wait that’s right… it’s because of the system. i forgot it isnt their fault. rule 1: never their fault