Playboi Carti has announced a new…something, and it appears to involve Pharrell Williams.
The Whole Lotta Red rapper took to his Instagram Stories on Thursday (December 7) to share three all-caps words: “I AM MUSIC.”
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At the same time, Pharrell shared the same message on his socials while adding: “PREPARE.”
You can see both below.
Playboi Carti teases mysterious new project "I Am Music" with Pharrell's helphttps://t.co/3Yh0bOWXIApic.twitter.com/TSQrt7RERp
— HipHopDX (@HipHopDX) December 8, 2023
PREPARE pic.twitter.com/9QK5kpYQDg
— Pharrell Williams (@Pharrell) December 7, 2023
There was no immediate explanation as to what exactly “I AM MUSIC” is. However, there are some potential clues.
Pharrell’s “strategic consulting and creative collective” is called i am OTHER. And Carti told XXL in a 2022 interview that he was planning to call his upcoming album Music, “because that’s all it is at this point.”
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At least one industry source, DJ Akademiks, has said that Carti’s album will be released in January 2024.
If “I AM MUSIC” is indeed new music from Playboi Carti, parts of it may have been recorded in a rather strange place.
Last month, the Atlanta rapper told Numéro Berlin about his recording process.
He said: “I’ve been recording in Paris, I love Paris. Amazing. I was recording, in a cave, for like three months, and all the music that came out of that is just chaotic and crazy. Then, I’m in a glass house, somewhere in the hills, and the music there is just very good to the ears.
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“And then, I’m in Atlanta and the tensions are just high and the music is biting. So, it’s the little things like that that keep me going, because I’m just trying to talk to myself.”
Earlier this year, Carti rejigged his tour dates just a week prior to its scheduled start, postposing the United States leg to next year.
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In early September, his team announced that the Antagonist Tour, which was set to commence in Denver just a few days later, would now start its North American dates in mid-January 2024. As of this writing, the 31-date tour is scheduled to go through March 6.
