Cola-maker Mountain Dew and parent company PepsiCo have been in the headlines this week, for pulling an Odd Future ad, after several groups claimed it portrayed racism and violence against women. Now, at week’s end Mountain Dew has severed its relationship with rapper Lil Wayne. Previously, they had created a #DEWeezy brand, including a 2012 South By Southwest event.
The Associated Press reports that the relationship was compromised regarding Wayne’s lyrics on a February remix to “Karate Chop” by Atlanta, Georgia rapper Future. Wayne rapped, “I beat the pussy up, like Emmett Till,” comparing sex to the 1955 beating and subsequent murder of a Mississippi teenager after allegedly flirting with a White woman. The two men accused of killing Till, who was visiting from Chicago, were later acquitted.
Mountain Dew responded in a statement today, calling the lyrics an “offensive reference to a revered civil rights icon does not reflect the values of our brand.”
While Weezy had released an apology in the form of a letter at mid-week, a cousin and spokesperson for Emmett Till’s family, Airickca Gordon-Taylor, refused the apology a day later, claiming it “falls short.”
Lil Wayne’s publicist claimed the parting of ways was due to “creative differences,” calling the split “amicable.” Lil Wayne has yet to react publicly.
This comes nearly a month after another high-profile rapper and frequent Wayne collaborator, Rick Ross, was dropped from a similar partnership with Reebok. Ross was criticized by online petitions and retail store protests for lyrics on Rocko’s “U.O.E.N.O.” that were perceived to endorse rape. The deal was estimated to be worth as much as $5 million.
RELATED: Rick Ross Dropped By Reebok, Over Perceived Rape Lyric
rappers in commercials are whack
fuck you..
People don’t drink mountain dew in the hood anyways. Only white folk will be upset by this news.
STOP LYING TO YOURSELF
Another L for YMCMB.
FUCK Mountain Dew. We drink Sprite. Thats what we do. We drink Sprite.
LOL
HAHAHAHAHAHA
I just lay the pipe. That’s what I do. I just lay the pipe.
you drink piss
Let’s see what the Wayne trolls have to say about this.
This…
/…/
.
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
76bt76tn8uuhhhut5775765776575786t8uihiuguggyughjbhjbvhjggvvghgvvgyvgyvfvygtfvyugvugvuy
Where them bitches yessir and dentalboy at
You in love with those trolls or what??
you don’t leave me?????????????????????????
lmao this whole dropping people over lyrics thing is hilarious.. did they listen to a single wayne album before signing him? Who did they think they were signing? This is a nasty perverted weird ass nigga, who I happen to enjoy listening to very much. Brands… if you’re going to fuck wit rappers, fuck wit rappers. otherwise don’t bother.
These rappers brought it onto themselves.
completely agree
Bad move mountain dew, you’re about to miss out on billions of dollars
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!
Billions of dollars? Best joke of the year. Wayne isn’t even worth that much. Mountain Dew will do OK without him.
R.A. The rugged Man!!!!!!!!!!
Foot in your mouth costing you millions shit
Fuck Mountain Dew. We drink syrup, playboi. YMCMB, we the business.
You left out the part that you also guzzle Wayne’s kids in the morning.
Baby also left out the part where they have seizures.
How does this make the Till family any better than Wayne? They sought revenge, which is a sin. Wayne messed up and the lyric was definitely insensitive. But I thought this was the land of second chances?
Take all that “Turn the other cheek” bullshit to church kid aint nobody in the real world bout to get disrespected and not fight back. Turning the other cheek just leaves with you a broken jaw in the long run, gotta fight back
Kid? Dude I’m 28 years old. Christian or not, he wasn’t fighting. It’s ultimately MDs decision. But I still don’t see what Till’s Family was trying to accomplish here. Taking food out of another man’s mouth is stupid.
28 years old?? LMAO! That just shows what level your brain is in- kid?!? lmao
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
I’m an idiot an idiot an idiot hahahaha
asher, you’re a fucking idiot. Wayne did not apologized to the family for that line.
^^ wtf did u even read the article and look at the idiot Wayne did not “apologized”
Agree 100% man what does it accomplish? What more do they want, Waynes head on a stick or something? As has been said many times….there are a lot more offensive lines. Wayne quotes EVERYTHING. he messed up pretty good but how long u gonna drag it out?
You’re a fucking idiot.
Reebok should just drop tyga for the hell of it drop all these crappy rappers from every endorsement deal
But yet Tyga makes a porno movie, that Rack City XXX shit and they’re alright with it….the fuck?!
Rack City XXX is on the Disney Channel right now!
This is just as stupid as Rick Ross and Reebok. I don’t like either of these rappers, but come the fuck on now. Too many sensitive little faggots are fucking sit up for people. Why you gotta break someones balls for rapping. No one has ever dropped them for talking about shooting people and slapping bitches and selling drugs and whatever other negative shit rappers talk about. Do these advertisers not know the game they are getting into when they endorse rappers? And I wouldn’t drink Mountain Dew if piss was the alternative
maybe its cause the stupid shit these guys (those on endorsement deals: Ross, Wayne) say/do is fucking the company’s money up they got ppl to answer too. STOP LYING you drink Mountain Dew. FUCK YOU FUCK YOU FUCK YOU
FUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOUFUCK YOU FUCK YOU FUCK YOU
FUCK MOUNTAIN DEW!! WAYNE AND I SUDDENLY REALIZE THAT IT TASTES LIKE PUSS!! WAYNE IS BETTER OFF WITHOUT MOUNTAIN DEW!! WAYNE CONTINUES TO RULE!
Good joke, bitch.
Lil’ Wayne eats puss…dummy.
and ass and sucks dick too
HE ONLY TASTES PUSSY, WHICH IS DIFFERENT THAN PUSS.
So he eats cats?
YESSSS!! THIS IS AMAZING. WAYNE IS GOING TO HAVE ANOTHER SEIZURE NEXT MONTH AND HAVE TO QUIT RAPPING FOR GOOD
Fuck Aickra Gordon Taylor or whatever her name is. An artist issued a statement apologizing for his disrespectful remarks on the song and you reject it claiming it falls short. That bitch probably never heard of forgiveness. Fuck u Mrs TAylor.
Okay so if a mofo deads your whole family then that mofo asks for forgiveness in a statement about his disrespectful actions…. EAT THOSE WORDS U JUST SAID IDIOT
n fuck you too
Ayo B damn chill….
Damn!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
TRU!!!!!
AYE!!!!!!!!!!!!!!!!!
Nigga I say Aye!
Aye!!!!
Aye
AYE!!
Aye!!!!!
Aye!!!!!!
Its not A-Okay. Aye!
Aye!!!!!!!!!!
Ayeeeeeeeeeeee
Nigga you gay!
..
Message!
Wayne didn’t apologized, you fucking stan.
You don’t find it weird that he only apologized, a couple of days after the Till family started talking about getting him dropped from Mountain Dew? He wasn’t sorry, he was afraid of being dropped. If he was sorry, he would have apologized a few months ago right when this whole controversy happened.
http://www.youtube.com/watch?v=3ktawh1-x84
Mountain Dew is so pussy now.
Drop Tyler & Wayne…the only niggaz who are not afraid to be themselves n honest.
You’re joking, right? Those two are fucking idiots.
…Aye Yo!
haha tru dat straight idiots
@yo what does being honest have to do with being sensitive and exercising good judgment. i know alot of honest people that know better than to say such vile and fucked up things about historical injustices.
Did you not see the apology that Lil Wayne posted? So if he was really being himself, he wouldn’t have apologized. He only apologized because he was afraid of getting dropped, and he did. Even though I don’t care for Tyler, he said that he didn’t care if his commercial was cut and that it would change his artistic vision. Lil Wayne is a pussy, and the lyric was fucking stupid and didn’t make any sense.
HE HAD IT COMING. MY NEW FAVORITE RAPPER IS PUSHA T.
FAKE
rub my nipples
FUCK KENDRICK LAMAR, J. COLE, 2 CHAINZ, ODD FUTURE, LUPE FIASCO, MEEK MILL, WALE, DRAKE, WIZ KHALIFA, BIG SEAN, KID CUDI, B.O.B, MAC MILLER, YELAWOLF, LAUGHTERHOUSE, MACHINE GUN KELLY, ASHER ROTH AND ALL THESE WACK FRESHMEN RAPPERS THAT SOLD THEIR SOUL TO THE DEVIL.
FUCK EMINEM, JAY-Z, RICK ROSS, LIL WAYNE, KANYE WEST, DR. DRE, DIDDY AND NAS FOR MAKING SONGS WITH THOSE WACK RAPPERS.
KILL THE ILLUMINATI! THEY KILLED PAC, EAZY-E AND BIGGIE! ONLY DMX AND BEANIE SIEGEL REMAINED THE TRUE WARRIOR FOR THE KILLUMINATI SOLDIERS!
LISTEN TO REAL MUSIC LIKE IMMORTAL TECHNIQUE, LOWKEY, K-RINO, DIABOLIC, APATHY, CELPH TITLED, VINNIE PAZ, SEAN PRICE, HOPSIN, MC JIN, NECRO, CANIBUS, INSANE CLOWN POSSE AND ALL THE REAL UNDERGROUND LEGENDS!
How the fuck did Asher Roth sell his soul? He’s pretty much underground nowadays and makes some decent hip-hop compared to the majority of the other rappers you just listed. Dumbass.
I am afraid that those people do not affiliate with our sect. Please see it that you know that is fact.
http://www.youtube.com/watch?v=k7tvkpeoobo
http://www.youtube.com/watch?v=qi-kjvls6uk
Wayne don’t care he still gettin money from his trukfit clothes and his album Willie gold in a couple of months
Trukfit ain’t making him any money; that shit’s collecting dust.
what a shame …… Rick Ross is setting bad trends
I wonder what would happen if a white rapper had said that Emmett Till lyric instead.
gee i wonder too……
what do ya think would happen, you momo?
Nothing, because the only white rapper bold enough to do it, never did it. Unless that white rapper’s name is Eminem, nobody in the mainstream is listening to them (Macklemore is just the flavor of the month).
^^I forgot Mac Miller, but he’s in the same boat.
“Airickca”??? Come on black people…
lol.
too little, too late.
if only he had addressed this when the shit first came to people’s attention then the whole issue would have gone away as quickly as it had surfaced.
but this moron was too cool/too proud to say ‘i’m sorry, i apologize for any offense that lyric caused, i take it back, it’ll never happen again.’
now he lost out on a shitload of money that he would have had in the bag.
stupid motherfucker.
these companys wanna cash in on the youf/hiphop culture without upsetting the adult dollar,if no one complained an it sold more cocacola theyd dig up emmet tills body an have the cadaver jig around,doing a rap about ‘even in death you gotta give a nigga his dew’..dew/due..gettit lol
HAHAHAHA!
But when he raps “Beating up your block, yeah I get my Emmett Till on” back in 07 on Drought 3, no fucks were given.
I’m pretty sure that song wasn’t on the radio, dumbass.
Well A) karate chop was an unauthorized verzion
and B) I guess you’re saying its ok to reference the Till tragedy in a song as long as its not on the radio.
A) Doesn’t matter. All I’m saying is the fact that the song was played on the radio is the main reason so many people became aware of the Till reference and responded the way that they did in comparison to some random throwaway track from an old ass mixtape that I’m surprised you actually rememered even if you’re a die-hard Wayne fan.
B) You guessed incorrectly.
real shit that man weezy just big af now they hating ross song wasnt on the radio neither that was rocko mixtape song so nigga cant say causse it wasnt on the radio
wayne wasnt near as popular in 07 as he is now
now moutain dew gonna sign ja rule
ja rule taught jordan how to dunk
Meeeh….you are trying way to hard my nigga. It’s just not funny 🙁 U must be really fuckin bored…damn…kids spending so much time online….sad.
boycott pepsi no hip hop fans should be supporting them after disrespected tyler and weezy
hahaha plz be trolling. You think you exist to them If you let these rappers dictate yourlife kill yaself.
http://www.youtube.com/watch?v=rhkb95j5c9s
What some of you may not know is Michael Jackson was planning on signing to YMCMB at the time of his death. He had even changed his stage name to Mic Jackin. He was planning on releasing 2 Major albums of hard hitting Trap shit, one a collaborative album with Lil Wayne titled Trap Kids. Since Michael’s demise Cash Money records have actually teamed up with NASA and are creating a Global headquarters in Space and on the Moon. The reason for this is to create a new genre of hiphop called “Zero Gravity Rap”. Lil Wayne was hospitalized because during his first zero gravity rap training session he rapped so hard he created a Blackhole that nearly engulfed him. The universe was not ready for his talent so it tried to take him, luckily all it got was his chain and a couple of Big Mac vouchers. All you haters are gonna be sorry soon YMCMB will be so big it will have its own gravitational pull meaning you will be drawn into it no matter what you do
was that supposed to be funny
Lol man, you are trying soooooooooooooooo fuckin hard and it’s never funny 🙁 Chill with that interenet shit cuz even there u sound like a try hard teenager coming from 4chan or some other “troll” site. Meh..
lmaoo, im in tears, funniest comment by far
most of these rappers aint real niggas. Word, Nas bankrupt never was a drug runner, Lil Wayne aint no blood, Jeezy aint no BMF, 50 a snitch, Game a stripper, Em was gay. None of these niggas real you guys. If they was all real they all be dead now. Like it or not Ross is the new biggie.
BAWSE!!!!
You forgot “Ross was a C-O”. He’s also still alive, which means he isn’t “real” according to you what you just said.
If you’re gonna troll atleast try not to contradict yourself so blatantly, multiple times. Fucking idiot.
http://www.youtube.com/watch?v=45d55hodgno
ja rule is bigger than hiphop
But smaller than the average female.
I like how companies only drop niggas after groups protest…..They don’t give a damn about who disrespects what, as long as they earn revenue.
what do you expect. they exist to make money. why would they keep someone as the face of their company if tons of customers are pissed off at that person and stop buying your shit. its called business.
capitalism 101
these dumb niggaz bout to fuck it up for EVERYBODY…its going to be hard as hell to get and endorsment if you are a rap artist in the future
Rap legend JA RULE protested after the vile and offensive lyricism which is found in Karate Chop, where short after Lil Wayne had been dropped from a contract with Mountain Dew. JA RULE IS VICTORIOUS ONCE AGAIN, JA RULE IS LOVE, JA RULE IS LIFE.
http://www.youtube.com/vexme4habn4
http://www.youtube.com/watch?v=vexme4habn4
I wish Lil Wayne could beat up my man pussy instead 🙂
If you embrace the essence of what Hip Hop was and is today, we should stand up all together to these Big Ass MF Companies that use Hip Hop like there hoe to push there product on to us. And reverse what they are doing to us. Stop drinking Pepsi product or wearing Reebok and see what happens. (Which no one in my opinion should never had wore them shits in the first place). Everybody always talking about Real Nigga shit and they work at Burger King or better yet lives with their mother. Real Nigga Shit would be to hit up Pepsi and say hey your disrespecting a culture that I’m highly in tune with and me nor my people are fucking with you no more! Last thought. I’m a rapper I get in the game say what I feel, I see, whats pooping off in my world, get sign. I cater to what the label want me to say and express my new feeling (money money money I’m rich, fucked your bitch money money) Then I get the Super endorsement and I have to censor my self even more to keep it. Now at that point I’m losing part of me, I’m losing my fans, and I’m fucking of my main Bitch HIP HOP! Pressure from these clown ass groups that challenge freedom of speech, because they are afraid of the the real word is really like. There’s racism, rape,robbery, and murder everywhere! If your going to sign and artist that sicks by your product you need to sick by them as well! If I had an endorsement I would demand my cash up front.
SCARFACE SHUT YOUR FAT ASS UP
Dude, shut up.
Oh, THAT’s what did it? Not his constant talk of shooting people up, being in the Blood gang, referring to women as “bitches” and “hoes” and being an all-around terrible rapper?
Please somebody tell this nigga, watch what come out his mouth, everytime he open it up he mades black young men look Stupid
Actually you just helped set us back another 200 years. Learn how to construct a sentence 1st before going on about others being stupid.
“Someone please tell this guy to watch what come out his mouth. Everytime he opens it up he makes young black men look stupid.”
comes
i hate when idiots try to criticize other idiots
yo nigga you ain’t used your comma right. I know cause i’m a grammatical expert. i’m dumb as shit.
its the internet mofo fuck using grammatically correct structured sentences fool. Bet yo ass be righting coherent sentences when texting lame ass nigga
damn, be careful if you plan on doing a song wit Future, his hook game is so good,you might spit somethin you’ll wind up apologizing for later…u ain’t enn kno it
Big deal. 5 mill is chump change to Wayne.
hahahahahaahahhaahahhaha Stop Lying!
“why would they keep someone as the face of their company if tons of customers”
Tons? lol
As an accountant for YMCMB, I can assure you that the primary reason why Mountain Dew ended its relationship with Wayne is because they can’t afford Wayne. The Emmett Lyric reason is bullshit.
Good joke. Mountain Dew is a multi-billion dollar company; they can buy Wayne and his family if they want to. The Emmett Till shit is the #1 reason why they dropped Wayne’s ass.
^^^5 star reply
marlosbeats.com
accountant..nigga jump off the nearest sidewalk..wake up dentaldamnbitchboi u dreaming if u ever come near the bay we gonna break u off something proper like.
Mountain Dew Sent me this message
Dear Cash Money
We regret to inform you that we can’t afford to pay Wayne. I know he may want a pay cut but the fact is that we are in trouble and we need to cut something off. I know Wayne brought us money but we can’t afford to pay him the bills.
Sincerely,
CEO of Mountain Dew.
You made that up.
The email was private so it was never sent out to public dickboy.
MOUNTAIN DEW X JA RULE
All day. Murder Inc. is on the back up. Ja album first. Then Ashanti next.
like this mr carter
This has to ring a bell…somehow…there are boundaries ladies and gentlemen…all this “freedom of speech” bullcrap has recoil…it has consequences…”getting dropped from endorsements” should be the last thing emcees are worried about making these epic punch lines that could probably get them hurt going to the wrong city…
wait….i see a trend happening…rappers will NOT be getting endorsements from white corps any longer…better go to college niggas.
Yo fag, Lil Wayne isn’t a nigga. He a wigga.
We are a bunch of PU$$IES NOW A DAYS!
Calling it right now. There’s gonna be another editorial about controversial rap lyrics and/or freedom of speech. Just you watch.
why the fuck would you want lil wayne to represent your company any way?
Wayne has billions and billions of dollars. The real reason why Mountain Dew dropped him is because mountain dew can’t pay wayne. Here’s the letter I found.
Dear Cash Money
We regret to inform you that we can’t afford to pay Wayne. I know he may want a pay cut but the fact is that we are in trouble and we need to cut something off. I know Wayne brought us money but we can’t afford to pay him the bills.
Sincerely,
CEO of PepsiCo.
HAHAHAHAHAHAHAHAHAHAHAHAHAHAAAAA!!!!
Good joke. Wayne does not have billions of dollars. Mountain Dew/PepsiCo is a multi-billion dollar company who can buy Wayne and his family. They dropped his ass because he was stupid and said some dumb shit. That letter, BTW, is a fake you made up.
As an accountant for YMCMB, I’m also starting a rap clique called Weezy Fuckin’ Baby. Our logo will be Lil Wayne kissing Birdman on his picture. Then me, YESSIR, YADIG, and YEBO will rap about Lil Wayne’s career as a guitar hero, real blood, pro skater, and best rapper of all-time. Rick Ross is a sexy motherfucker with a phat ass and I’m not a troll who’s seeking attention.
.rub my nipples
Nigga you gay!!
usually I just say some shit about Ja but damn ya gay!
Fake!! Our new logo will be Wayne fucking a female.
FAKE ASS NIGGA!! WE ARENT RAPPING AND I BELIEVE IN WOMEN!!
The second me is a fake and YESSIR is really me in disguise.
And as I was Yessir, I believe in fucking women.
i always get confused about how people say Ross never lived that life.
He was a CO for ONE YEAR when he was 18/19. He didnt get hot until he was 30. 11 to 12 years later. Who says in that time period that he didnt do any dirt??
Bawse!!!!!!!
You’ve been writing this same comment all around the internet, does rick ross people pay you for this shit?
Kanye: “I told Wayne to his face, he’s the dopest MC out”
Eminem: “Wayne, to me, is defiinitely one of the greatest in the game”
Jay-Z: “Wayne is one of the most talented rappers out there”
2pac – ” Wayne is talented”
dmx – “i like Wayne”
So should I listen to Kanye, Eminem, Jay-Z, 2pac and Dmx or should I listen to some broke losers on the Internet?
I like how all of the people who hate Lil wayne come to and search for his videos to talk shit about them. Lil Wayne may not act like it but he is capable of making good music
LONG LIVE WEEZY!
when has Pac ever said that ?
he’s a troll guy.
N Nobody tell me Captain Obvious cause I am bitches.
lol Em just used Wayne..
Wow this is exactly what RA the Rugged Man was talking about in the other hiphopdx article
did pepsi think Wayne is fucking messenger of God when they signed him ? he a fucking rapper ..Killing ,drugs,sex,downgrading females is their vocabulary ..fuck pepsi mane ..I aint fuckin with mountain dew no more
Go be butthurt somewhere else, bitch.
yug6gt6g76gg7gtgttgygbyubuybubybyyuvvtvgtvgyhbuhbhbyhbyhbyvbby7vtyvtvgtvgtvgtvtggv
666
now micheal its not safe to go out their by your self.bring jason along.
mommy?? hugbg8yg7yg
Everybody supporting me is also supporting;
1) men wearing female jeans
2) men kissing other men on the lip
3) homo wanna be thugs
Baby & Slim have all my money. I had to ask Baby for a million the other week.
and bring them to the woods with leatherface like i keep telling u.
well well isent it candyman? hahaa well micheal said hollweens early this year hahaaaaa