Minister Louis Farrakhan Compares 360 Deals To Sharecropping

    In part three of Minister Louis Farrakhan’s interview with Sway Calloway, he spoke on record executives’ alleged deal with private jail owners, radio stations fueling beef between artists, and more.

    During his conversation, Farrakhan referred to record labels as “Satanic” on several occasions. He also spoke on an alleged meeting between private jail owners and record executives, which was said to have been held in order to control the type of rap music being released.

    Too $hort, who spoke with HipHopDX in a past interview about Jive Records not allowing him to release positive music, was also discussed during the interview.

    “These private owners of jails met with the record executives,” Minister Louis Farrakhan said. “These are real Satanic people, brother. You can’t go to them with a decent rap and intelligent rap. They’ll tell you quick ‘Oh, that won’t sell’…Too $hort, he wanted to make a clean rap. And the man told him—He was a Jewish fella—Said ‘That won’t sell, but I tell you what. You make a rap that’s as dirty and low-down as you can make it. And if you do that, the next time we’ll let you do this one that you wanna make.’ Even the radio stations are complicit…I’m on the radio. I’m playing King Louie’s beef and somebody is pushing Lil Herb’s beef. So, as these beefs are played over the radio then each of them have followers. Then the fight starts in the streets, in the clubs.”

    Farrakhan later compared record deals in which artists are given advances and financial assistance for their recordings and advertising/marketing, commonly known as 360 deals, to sharecropping.

    “Now, they put up the money for the recording,” he said. “For the advertising of your album. And they have their people in radio to play your music. Now the advance that they give you—One of the first things you wanna do is get some bling-bling, so you can look like the other rappers who are very successful. The owner of the record company has a Jewish brother that’s in the jewelry business. So, he makes you a nice little bling-bling. And you can buy a little car and ride in the neighborhood like a king. And then when it comes time to settle. ‘How did I do? Well, I did pretty good, but they say I didn’t bring in enough money on the album. So, I owe them money.’ That’s the same thing your great-grandmother did on the plantation.”

    11 thoughts on “Minister Louis Farrakhan Compares 360 Deals To Sharecropping

    1. Making hateful comments about a minority ethnic group does not take balls, is not telling it like it is and does nothing to help any minority ethnic group in America.

      1. EXPLOITING BLACK ARTIST IS COMING TO AN END AS THE HEAR THE MESSAGE AND WISDOM OF BROTHER FARRAKHAN.

    2. The writer fails to accurately describe a 360 deal. The record deal set-up she describes in the article is actually a standard agreement. In a 360 deal the label takes a piece of everything the artist is involved with including concerts, merchandise, endorsements, etc hence the name “360”.

    3. His message would be more well received if he didnt use words such as “satanic” and relating everything to scriptures in the bible. Theres some good information in this interview but it gets overshadowed by his extreme use of words and blatant underlying motives.

    4. The Minister is speaking the truth. That’s the main thing that needs to be focused on. Did he lie? Of course not. Point is, rappers are getting less than what they deserve and being herded into rap that disrespect themselves and their people and this is by design. That’s the point!

    5. Antisemitic Nutcase. Does he have advice on how to negotiate a good 360 deal? No? Your comment are useless, unhelpful, and ignorant.

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