With the Internet having become the dominant form of publicity in music, having a presence on blogs and social media networks is paramount to an artist’s success. Last year proved especially difficult for Lil Wayne’s camp, as the Young Money honcho’s incarceration largely kept Weezy out of the public eye. That is, until 21-year-old Mazy Kazerooni joined the YMCMB team as Weezy’s Facebook page manager.
In a recent interview with NPR, Kazerooni reveal how he managed to keep up online presence despite being on lock-up. He explained that he utilized Facebook to reach out Wayne’s 30 million-plus fans, from merchandising to music updates to even earning Weezy a spot in the Guinness Book of World Records for the most “Likes” in a day.
“He had a million fans sitting on his page, and no one had access to it,” he explained. “No one even really knew what Facebook was, on his team. I had to argue with them for like a month to give me the information I needed to get the access. Now, there’s a lot of attention being paid to what’s happening online.”
Kazerooni also discussed how he used Wayne’s incarceration to his advantage. He said he made sure to re-post fan letters sent to Wayne at Riker’s Island and his written responses on Facebook, creating a sense of fan engagement and community among his fans
“While he was in jail, we had an address so people could send him letters,” Kazerooni said. “He’d write back to some of these letters. I would post all that stuff on Facebook. We just kept everyone engaged throughout the whole process.”
Check out the full article to read about Kazerooni’s involvement in Ustream and how his work with the company prepared him for the big leagues in the rap game.
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now this dude is a hustla
Nigga. You really think Wayne needed Facebook for any reason AT ALL? Tupac aint have facebook and I’m not comparing the two but I’m sayin Wayne as popular as U2. I don’t think he needs facebook updates to keep him in that catagory
tupac aint have a facebook cuz facebook wasnt even around stupid nigga, and if he was still around he prolly wud just like everybody else
awww
damn i wouldnt mind getting paid to run some dude’s facebook page while he’s in jail. sign me up when ti or dmx go in again
call up lil boosie or max b
sounds fishy. smells like bullshit
21 year old facebook manager? its fukkin disgusting the lengths idiots go to shove this garbage down are necks.
“No one even really knew what Facebook was, on his team” hahahaha
#ThingsbetterthanthaCarterIV was trending on Twitter. Maybe he should get someone to handle his twitter too. LOL!
Smart business moves:Please stop the hating:
Maybe I’ll consider it if you said “Pretty please with sugar on top.”
Another article with ZERO substance. Get some better writers nigga.
I love Lil Wayne!!!!
i wana bi ur friend