Lil Baby has continued the rollout of his upcoming album WHAM (Who Hard As Me), this time with a video for his new track “Touchdown” that is, appropriately, based around football.
The rapper appears as a quarterback, commentator, coach, post-game interviewee, and in many other roles during the clip. In it, he also continues a recent trend by showing off jewelry, this time a chain with the Atlanta Falcons logo and his album title.
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The video, directed by Gerard Victor, was shared to Lil Baby’s YouTube page on Friday (December 6). Victor posted full credits on his Instagram.
Check out the clip below.
Last month, Lil Baby revealed the features on WHAM.
In a post to his Instagram Stories in the early morning hours of November 20, the rapper can be seen in front of a whiteboard that appears to list song titles and featured artists for the project.
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The rappers listed are Young Thug, Future, GloRilla and Rod Wave.
Surprisingly not on listed on the whiteboard is 21 Savage, who Baby said recently gave him the rapper’s “hardest verse ever.”
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The My Turn artist shared the news in a short but to the point post on X on November 16.
“I think I got @21savage hardest verse ever,” he wrote, followed by several emojis.
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Lil Baby has put out two songs recently: “5 AM” and “Insecurities.” However, he shared in a message on X that neither will appear on the album.
“Insecurites, 5am going crazzyyy,” he wrote. “Crazy party [sic] is … they ain’t even on the album.”
“5 AM,” produced by Wheezy and Sean Momberger, finds the 4PF frontman defiantly navigating various pitfalls, from disloyal friends and lovers to feds on his trail trying to “connect [him] to dumb shit.”
The short but sweet songs ends with another signal that his new album is around the corner as Wham spits: “Even my mama be asking me where is the album, we want it/ Had to get on my business and tighten my mental, I’m coming.”
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WHAM (Who Hard As Me) will serve as Lil Baby’s fourth studio album and the follow-up to 2022’s It’s Only Me, which boasted appearances from Future, Young Thug and EST Gee, among others.
Despite its strong supporting cast, sizeable first-week sales (216,000) and number one debut on the Billboard 200, the project received mixed reviews and failed to replicate the success or impact of his previous effort My Turn.
