Kendrick Lamar‘s monster year continues to go from strength to strength as “Not Like Us” has officially become the best-selling song of 2024 in the U.S.
While its total sales are unclear, Chart Data reported on Thursday (August 1) that the Drake diss song is now the most successful of the year.
Though not yet officially certified by the RIAA (Recording Industry Association of America), “Not Like Us” reached one million equivalent units in less than two weeks after its release in May and surpassed two million sales the following month.
Through Spotify and YouTube alone, “Not Like Us” and its accompanying music video have racked up over 800 million plays.
Kendrick Lamar's "Not Like Us" is now the #1 best selling song in the US in 2024 by total units. pic.twitter.com/NHAw19TsRf
— chart data (@chartdata) August 1, 2024
The Mustard-produced anthem has also topped the Billboard Hot 100 twice, initially in its first week and again two months later after its highly anticipated video was released.
Adding insult to injury for Drake, the song has also broken several records previously held by the 6 God.
Following its arrival at the height of K. Dot and Drizzy’s feud in early May, “Not Like Us” earned the biggest single-day streams of any rap song in U.S. Spotify history with 10.986 million, easily eclipsing the 6.593 million streams Drake and Lil Baby’s “Girls Like Girls” achieved in 2021.
It later became the fastest rap song to achieve 500 million streams on Spotify, dethroning “God’s Plan.”
The success of “Not Like Us” and its accompanying music video have also had a positive impact outside of Kendrick’s catalog.
Compton-based Tam’s Burgers, which is featured prominently in the video, reported that business was up 30 to 40 percent following its release.
Having known Kendrick since he was a teen, the owners didn’t charge for the filming and instead worked out a deal to have their logo appear in the clip.
The owners have also offered the Compton rapper a lifetime’s supply of free meals as a token of their appreciation.
The accolades could continue well into next year for Kendrick Lamar, with “Not Like Us” recently being tipped for success at the 2025 Grammy Awards by the Recording Academy’s CEO.
In an interview with TMZ, Harvey Mason Jr. praised the track by saying: “Obviously, it’s a hot record, it’s amazing artistry, great writing. The talent on that record is incredible. You have artists who have been nominated before and Kendrick obviously has been successful in the organization.
“I don’t see any reason why it couldn’t [win]. It’s all about the quality of the record. It’s really about the members. If the members like it, then it’ll be nominated.”
Mason Jr. was then asked if the fact that the song is a diss record and contains explosive allegations such as Drake being a pedophile would prevent it from being nominated.
“I don’t think so,” he replied. “The voting members of the Academy appreciate greatness, appreciate what’s hot, what’s going on. That’s a relevant record, it’s impacting on so many levels with so much creativity and talent. I like to believe that the Academy members recognize that and they vote appropriately.”
If “Not Like Us” were to win a Grammy, it would become the first rap diss song to do so. Drake’s Meek Mill diss “Back to Back” was nominated for Best Rap Performance in 2016 but lost out to Kendrick’s “Alright.”
you LA f aggot never seen gangster like you will witness. Just gone dead bendrick and the rest of the LA queers
you LA f aggots never seen gangster like you will witness. Just gone dead bendrick and the rest of the LA queers
cocksuckers die if bendrick made a f aggot anthem shows who he is fucking stupid queer thinks we give a fuck about south park. BENDRICK IS A DEAD MAN FUCK UR WH0RE MOMMA ALL YALL HOMOS THAT PLAY THAT SONG SHOWS UR F AGGOT WAYS
cocksuckers WILL die if bendrick made a f aggot anthem shows who he is fucking stupid queer thinks we give a fuck about south park. BENDRICK IS A DEAD MAN FUCK UR WH0RE MOMMA ALL YALL HOMOS THAT PLAY THAT SONG SHOWS UR F AGGOT WAYS
I stay lying tho. Don’t mind me. I need pills.
And by pills, I mean my Valtrex for my genital and anal herpes
RIP POP SMOKE
NEGUS MEAN NEVER TEST US BENDRICK GONE BE FULLY CLOSED CASKET CEREMONEY ERASE HIS STUPID HOMO FACE FUCK EVERY LA QUEER WHO VIOLATED RIP POP SMOKE
lol at gay greg
fuck all you cocksuckers. never see you around us again or else. bendrick won’t get through two shows before we dead him and shoot up every blooooodcllaaaat fucking show you fucking queer. shoot up every blooodclaaat show until you learn dead you homos fuck you LA QUEERS
Put the crack pipe down gay greg 😂
when you are fucking dead it will be a black man holiday bendrick
Never really liked the not like us beat, its kinda too hippity hoppity and not very west coast style. But for whatever reason, it I suppose it works in the club. I think the real reason this song blew up is that it was way past time for Drake to clock out. Somebody had to take him out. Kendrick stood tall and did what everyone except the industry wanted. Kendrick is the peoples rapper. Drake was the face of the industry. I dont even think Drake had any male fans.
Gay Greg is the only male F.A.N.
Gotta agree. The beat is mid. It’s the message that matters. Kendrick did what long needed doing.
gay greg is a proud, openly gay drake fan
you’re all just loser homo rap scum cocksuckers proly work there fuck you before you all get dumped on scumbags
To all the butt hurt male Drake groupies: Ya boy sucks ass. Deal with it.
Drake is gay
a lot of people hate you a lot of people want you dead and a lot of people gone try you FUCK UR WH0RE MOMMA BENDRICK TEST OUR GANGSTA YOU QUEER keep on taking it up the ass clown you NOT LIKE US
stop liking your own comments you simp
subhuman fucking vermin LA QUEER scum FUCK BENDRICK AND FUCK HIS WH0RE MOMMA just waiting to break your fucking neck and LAUGH FUCK ALL YOU LA RAP SCUMBAGS😂
Call me The Fondler , I’m The Fondler, I fondle Drake’s balls, until I swallow em
gay greg liked his own comment 6 times lol what a loser
cocksucker just gone get dumped on NO MERCY FOR HOMO BENDRICK WHITEYS BIGGEST LOSER
Over rated af song by a dude with a weird ass voice who raps like he’s being electrocuted. LAMEr sounds like an electrocuted robot when he’s rapping and no I’m not a Drake fan either. They both trash to me.