Kendrick Lamar‘s Drake diss is bringing significant attention to Tam’s Burgers in Compton, which was featured as a filming location in the “Not Like Us” video.
The manager of the Rosecrans Ave burger spot, along with his son, spoke to TMZ this week after the store was heavily featured in K.Dot’s video that dropped on Thursday (July 4). They told the outlet that they’ve been flooded with fans coming in and telling them they’re there because of the video – which has surpassed 35 million views as of this writing.
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In the clip, Kendrick and Mustard pull up to Tam’s in a Lambo and spend some time both inside and outside of the spot. Having known Kendrick since he was a teen, the owners didn’t charge for the filming and instead just worked out a deal to have their logo be prominent in the clip. Business is up 30-40 percent since Thursday, they reported.
The Compton rapper released the eagerly anticipated video for his chart-topping diss song “Not Like Us” on Thursday evening, and it features several Easter eggs aimed at his fierce rival.
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Drake’s OVO logo serves as ample ammo for K.Dot as he’s seen busting an owl-shaped piñata wide open with a broom handle and staring menacingly at an owl locked in a cage.
Another scene shows him dancing to the Mustard-produced banger with his fiancée Whitney Alford and two children, who were dragged into the feud by Drake.
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In an even subtler dig at Drizzy, the video is co-directed by and includes a cameo from Kendrick’s longtime manager Dave Free, who was accused of possibly fathering of one of his pgLang partner’s kids.
Following the video’s release, Drake found himself on the receiving end of yet more ridicule from Kendrick Lamar fans after popping out at Michael Rubin’s annual Fourth of July White Party in the Hamptons.
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Footage from the party shows Drizzy chatting with GloRilla and even jumping on the mic to perform hits like “Sticky” and “Wants and Needs” with Lil Baby.
But there’s one photo in particular that has captured attention, and it shows the 37-year-old rapper looking every bit his age while hanging out with Rubin — according to fans, at least.
The photo, shared on Instagram by the billionaire host, led to a flood of jokes about Drake’s appearance, many of which referenced his recent feud with Kendrick Lamar.
“Drake aged like 20 years since the beef,” one person joked, while another said: “Drake look like he been through the ringer.”
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Someone else asked: “Is it me or buddy looking stressed out [crying face emoji].”