As Kanye West continues to renegotiate his label deal, he’s temporarily turned his focus to business partners Gap and Adidas. Kanye is demanding a seat at the table in both companies’ board rooms before moving forward with either.
“I’M WEARING JORDANS TILL I’M ON THE BOARD OF ADIDAS,” he tweeted early Thursday (September 24).
It remains to be seen if Kanye is seriously considering going back to wearing Jordans again, but it’s highly unlikely he’d ever support the company after things ended sourly following the pair Yeezy-Nike collaborations. During his interview with Nick Cannon, he stated it’s part of his contract that he actually can’t wear Jordans.
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Kanye also threatened to not release his Yeezy Gap line, which is slated to drop in the first half of 2021, until Gap gives him a seat on their board. He signed a lucrative 10-year partnership deal back in July to launch a Yeezy Gap line.
“I’M NOT RELEASING NOTHING ON GAP TILL I’M ON THE BOARD,” he wrote. “WE WILL BE RECOGNIZED.”
With Kanye looking to change the music business for good, he’ll also be giving back all of his G.O.O.D. Music artists the 50 percent of their masters that he owned as part of their contracts with the label.
“Thank you!!! This would help so much,” Big Sean replied.
Billboard caught up with the Chicago legend on Wednesday (September 23) to get a deeper explanation regarding his crusade against the music biz.
“My brand and influence goes way beyond just music and that of course is meaningful to Vivendi, as it is to Adidas and many other conglomerates,” he said. “If that helps me be able to help free all artists, of course I’m going to use it.”
…except you signed contracts with these companies — RECENTLY! Yeezy done gon crazy.
shut up cracka!! a contract dont mean shit
And shut up racist … you def are 12 if you think a contract doesn’t mean shit … and you definitely know nothing about honoring your word like a man … not surprised by that at all …. you are a waste of life
Trolled Successfully!
The more this guy does this type of thing the less I care about him. He a racist
How is Kanye getting a seat at the table going to help the rest of Black America? He is always just looking out for himself which might not seem like a bad thing but he shouldn’t act like he is doing it for the people.
Instead of wanting a seat at the table why not work on establishing your own.
If I was the CEO of Gap or Adidas, I would tear the contracts up and give it back to him and tell him, “Ok, release nothing”. Gap and Adidas do not need Kanye West to sell their brand. They were billion dollar companies before Kanye even became involved. If Kanye wants to sell clothes then go buy bulk material from American Apparel and design your own shit to sell on your own website
This is STUPID move by Kanye!!!
I thought the idea was for Yeezys to become the number ONE shoe brand instead of Air Jordan?
Also you just signed the GAP deal and have NOT delivered a top selling collection yet so this anger against Gap is misplaced.
Act your age not your shoe size. Tired if this ugly ass mf. In the media all the time….ima run 4 president my wife has the hots ? 4 a ray j im not waering these till.they give me a seat grow up
Hold up, I ain’t tryna stunt man!
So this is how to negotiate like an adult in business? I’ve been negotiating all wrong this whole time
This guy been a useful idiot to all these companies … same goes for Kanye fans LOL at your Idol