Jay Z’s TIDAL has hired Jeff Toig to be its CEO, according to Billboard. The former SoundCloud Chief Business Officer has been praised by Jay Z, who refers to him as “a leader at the intersection of consumer technology and entertainment for more than two decades.”
Trig says that Jay Z is committed to making TIDAL successful, which is one of the reasons he decided to join the company.
“I was fortunate to spend quite a lot of time with Jay Z, learning more about his vision for TIDAL and why he made such a significant investment in this business,” Toig says during an interview with Billboard. “It became clear to me that Jay and the artists behind the company are deeply committed to developing an amazing music experience for fans. I share a belief that this has been lost with many services, and it will be critical as we build TIDAL into a leader in this space.”
Toig is asked by Billboard if he and Jay Z have sat down to discuss the first orders of business for the company.
“Not yet,” Toig says. “I think we have an alignment on how we start to shape something that connects fans with the artists they love in new ways, and do something that’s unique and differentiated and doesn’t look like other services out there. [Something] that leverages the creativity the artist-owners bring to the business that find their way into the service.”
Since purchasing TIDAL in March, TIDAL has had three CEOs: Andy Chen, interim CEO Peter Tonstad and now Toig.
TIDAL is competing in the stream music service space with Apple Music, YouTube Red and Pandora, among others.
For additional TIDAL coverage, watch the following DX Daily:
“TIDAL is competing in the stream music service space with Apple Music, YouTube Red and Pandora, among others”
Yes let’s just leave Spotify out of the equation, easily the biggest streaming service. Those others mentioned are all gunning for second place.
If your friend had $11 million dollars and you had $8.5 million dollars would you care about being in second place?
Tidal is still being mentioned? Might as well talk abou Circuit City and Blockbuster too.
Tidal is horrible and its funny now how they are talking about the music on the app just being all about the customers and fans even though when jay took over tidal all he had to talk about is how much more money him and his artists will be making I.E higher cost for music for the customer while jay z and beyonce enjoy there ridiculously lavish lifestyle and same with any other big artist bragging up tidal while we people who already struggle for every little bit have to give them more money what a load of crap and not to mention a monopoly of mainstream artists so if you like beyonce or taylor swift and want the convinience of a streaming service which is the future and having whole musical albums at your finger tips your pretty much strong armed into paying for jay’s bullshit streaming service over priced and glitches and all but morale of the story go with google play spotify itunes or literaly anything and if these lazy artists who just want to tour 10 days out of a year and put out 1 forced album every year that sucks and sit on there golden diamomd encrusted thrones and yap on social media how there so great when they dont do shit for there fans so.another piece of advice you want lots of money in this world as an artists you need to TOUR TOUR TOUR TOUR constantly gain influence drop singles every month keep your fans in the loop let them know there valued not just commoditys in album sales numbers
Tidal is going to be a flop.
Everybody here hating. Sure, Tidal isn’t what it was supposed to be, but Hov is doing everything he can to have his streaming service be the best. What’s your boy Nas doing? Didn’t he have some TV streaming service? Forgot what that shit was called already because it flopped before it’s first week even ended. At least Tidal is still in business.
Pluto.tv…
Pretty sure Pluto.tv just go added to the apple.tv and added a bunch of content from hulu. It didn’t have the flashy intro of tidal but it seems to be having decent growth, for now, but to be honest there are way too many streaming services. Tidal is pretty much DOA.
Not that you care about facts.
If Tidal is really paying the artist like they say they are then I dont see nothing wrong with it. It will be a success for sure. I see Prince released his new album on TIDAL so did Lil Wayne. Prince is a sharp business man and he always disliked itunes because they wouldnt give him any advance like they should. Prince is overflowing with money. Anyway, if you are about the artist you listen to then support them via Tidal since theygive them a huge chunk of the profit.
Or see them in person when they tour. That’s really how Prince makes his money.