Jay-Z’s Rocawear has announced a partnership with the New York Yankees.
According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
RELATED: Jay-Z Stars In Rocawear Advertisement “Marcy To Barclays”
C’mon Hov! The Yankees are the BAD guys…you’re from Brooklyn (which is closer to Queens), why not trying to boost the METS for a change?
Cuz it’s a business..the yankees are propbably the biggest SPORTS team in the world…it only makes sense
The Yankees are the biggest ($$$) baseball organization in the MLB. They arn’t quite the biggest sports org in the world – Forbes places them at #3 as far as “most valueable teams” are concerned.
biggest sportsteam in the world are Real Madrid and F.C. Barcelona…
Not to mention his partial ownership of the Nets, who have a partnership with the Yankees Entertainment and Sports Network…
…That and the Mets are bankrupt and have nothing to offer him…
And are a pathetic organization in general.
THIS IS STUPID
seems as if hes finally trying to make rocawear big again.
D#mn Hov stay winning!!
http://www.youtube.com/watch?v=K73jAd8aQVc&feature=relmfu swedish rapper going in on jay-zs in my lifetime
Jay came a long way from the projects. Even though this nigga keeps rappin about how rich he is, u can’t hate on a man if he spent his whole life grindin and makin big moves like this proves jay keeps grindin
Hov gettin Hovi money. That’s what you gotta call it. 42 years old and still getting big money.
“42 years old and still getting big money.”
You say it like it’s an age limit on getting this money. How old is Bill Gates?
I undestand why he’s doing it, for the loot obviously, but roca wear is wack, and always has been. I’ll wear Sean John over that any day.
Jigga stays winning
It’s pretty clear that most of you are not very intelligent. This article pretty much states that Rocawear will be advertising in Yankee Stadium. This means money out the door, not money in. And quite frankly, the design is Rocawaer is aweful. It doesn’t matter how this is marketing, no one will buy the clothes.
What do the haters have against Rocawear?? What exactly is wrong with their clothing??
http://raprise.com/2012/04/11/new-album-spitta-hd-i-am-spitta-hd-ii-growth-expectationsdd/
Jay out here KILLIN em. I liked ROCAWEAR when it first came out but since I hit my 30’s, hip hop fashion in general no longer appeals to me. Great move by Hov tho
not to hate, but does Jay still own rocawear coz i thot he sold it but was just the face of the brand without any shares belonging anymore. just askin.
Regardless how YOU feel about Rocawear or Jay-Z, you can’t pop shit when you know damn well he keeps winning! Fix your life if it hurts you to see someone do so well in life.
This dude just keeps winning. Damn! Do your thing black man. There’s more to life than just what you see in your neighborhood. Open your minds young people.
jay,50,diddy new york giants