“A CEO’s mind, that marketing plan was me”
Jay-Z is no stranger to marketing himself and his brand. The campaign to promote his upcoming book Decoded might be his most unique yet.
Pages of the book have been placed out in the world for his fans to find. At bing.com/Jay-Z fans can piece the pages back together using the search engine’s decision-making capabilities and Bing Maps. Things unfold when fans answer clues about Jay-Z life and lyrics, and the real-world location of those pages are revealed.
Since October 18th “Jay-Z Decoded by Bing” has taken players from the streets of Brooklyn, to luxury hotels in Miami, to New Orleans’ rooftops. Here are some pictures:
sdd
Creative marketing for Jay-Z’s decoded book. I’ma have to go buy me a copy.
are any actual fans doing all that jetsetting bs though?
There is no way in hell i’d be going through all that decoding crap. First you want me to buy the book? Then you want me to spend my damn time trying to figure out what the hell the book says?!
get the fuck out.
The sad thing is the idiots that never read shit will go and read this then walk around trying to sound smart cause they read a book.
i didnt even think of that. it is so disgustingly true tho’. shit is fucked up
damn thats very true. but maybe this will be an attempt to get people to start reading more?
Everyone here is now dumber for having read all of your posts. You are awarded no points, and may God have mercy on your soul.
@wolfman LMAO. Billy Madison.
i have no talent and i outshine the out shining take that bread as my body take that champagne as my blood
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Beats! Beats! Beat!
Calling all Emcees!!!!
Need SOULFUL BEATS??
Check me out at Soundcloud . com / whyesproductions!
Interested in leasing please contact me!
WhYes Productions_ Real Hip Hop Is Still Alive!