JAY-Z has hosted a star-studded Roc Nation Sports Super Bowl party from Las Vegas, just one week after forgoing his Roc Nation Brunch, which has become a Grammy Week tradition.
The billionaire mogul hosted the party from the Poodle Room at the new luxury hotel, the Fontainebleu Las Vegas.
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There was no shortage of big names from Hov’s music circles in attendance including Fat Joe, E-40, Jermaine Dupri, Ciara, Queen Latifah, Vic Mensa and Jay’s former Roc-A-Fella artist Memphis Bleek.
Figures from the world of sport including Chris Paul, Dez Bryant, Todd Gurley, Russell Wilson and Shaun White were at the party, alongside billionaires Jack Dorsey and Miachel Rubin.
The Super Bowl party appears to be the closest we’re getting to the celebrated Roc Nation Brunch after the annual gathering — which traditionally takes place on Grammy Awards weekend — was surprisingly cancelled at the last minute this year.
Despite their being no star-studded brunch, Jay did hold a party in Los Angeles that was attended by Kim Kardashian, Khloe Kardashian, Odell Beckham Jr., Quavo, and Lil Uzi Vert.
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The Roc Nation brunch has been an annual event since 2011, only being cancelled in 2021 and 2022 because of the Covid-19 pandemic.
Last year’s event, hosted by JAY-Z and Beyonce in a private mansion in Beverly Hills and saw the likes of Mark Wahlberg, DJ Khaled, 2 Chainz, Offset, Tyler, the Creator, Swizz Beatz, Pusha T, Kelly Rowland and Teyana Taylor.
Also in attendance were three of Diddy’s sons though the currently embattled Bad Boy founder was not spotted at the event.
On Friday (February 9), Roc Nation announced a landmark partnership with Versace.
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In a series of Instagram posts on Friday, Versace described the deal as a “transformative multi-year partnership” that will “range from the support of cause-focused initiatives to the sponsorship of high-profile events.”
The latter includes, most immediately, Versace’s sponsorship of a Super Bowl event on Friday thrown by Roc Nation Sports, the company’s sports management division.
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Among the “cause-focused initiatives” will be support for the Roc Nation School of Music, Sports & Entertainment, a program at Long Island University that offers programs in entrepreneurship, music technology, sports management and more.
Roc Nation also serve as the NFL’s “live music entertainment strategist” and oversee the Super Bowl’s halftime event which this year features Usher.
