Jay Z has released his “40/40” drink in Duane Reade and Walgreens stores in the United States, according to Forbes.
The beverage, which retails for $1.99, is named after his nightclub of the same name and is described in the Forbes story as “an Arnold Palmer-esque drink” that is “intended for sports-loving males.”
Distributed by Go N’Syde, a company helmed by former Def Jam Recordings executive Kevin Liles, the Jay Z beverage also “includes an augmented reality tie-in that allows customers to point a smartphone at the container and call up a content platform connected to each act,” the Forbes article says.
“We have great tasting beverage,” Liles says. “But the second part of it is providing a new network for the brands or icons to communicate with their fans. I call it disrupting the consumer packaged goods industry by having your products actually talk to you.”
Mariah Carey has also released the Butterfly beverage through Go N’Syde.
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“I came into this game
Wanting more paper than Puff
Now I realised Puff paper ain’t enough
Last week Bleek puffed Puff paper up
Beans buy a Bentley every week
And I know y’all don’t know but G4’s ain’t cheap
And B she got ride G3
Plus real estate in Miami is highway robbery
Wars cost, I need guns for my robberies
I’m buying tanks, if you’re thinking it’s just rap
Don’t go too far on that verse
Get your whole chest collapsed
It’s just the facts
God bless the cats that think I’m a liar
Pick up a paper nigga, read my priors
“Just retire!”
They screaming from the peanut gallery
Not til my salary’s like the real Mike Lowry
I kill shit ’til I catch Will Smith
Then I’m running Speilberg down (yes)
Everything I say I do, you can feel my words now
Or read about ’em later, nigga
You don’t even know me and you mad
How’s it feel to be a hater?
Now I know exactly how it feels to be a Laker…..”
Bump, Bump, Bump (Freestyle)
Jay Z
fuck nigga i ate way too much candy now my blood sugar is insane