A few weeks back HipHopDX
announced Jay-Z’s latest venture. A
partnership with GM to compose Jay-Z Blue, a custom color for the Yukon
Denali SUV.
A new car color, a Superbowl
XLI commercial with former Miami Dolphins
coach Don Shula (promoting Bud Light), and now Jay-Z has moved onto Coca-Cola.
Shawn Carter’s Rocawear company will help the soft
drink giant relaunch it’s Chery Coke
line of soda.
According to Brand
Week (an industry trade publication), Jay-Z
will help design the can and the television commercials; as well as making an
appearance at the re-launch of the Cherry
Coke brand on February 7th, during the New York’s Fashion Week.
With a marketing launch for Internet, TV, radio, and print
starting early February; the new can will feature a cityscape design. Jay-Z will also supply a song to be
featured as the commercial’s backdrop.
“It’s his new
opportunity to expand his standing in the business world,” Jameel
Spencer, CMO, Rocawear told Brand Week. “Besides just recording, he’s making TV commercials and campaigns
for brands . . .who is better than Coke? They’re the biggest…His role is
helping brands not get it wrong the way McDonald’s did with African Americans
rapping about French fries… There’s a reassurance that they won’t appear like
an out-of-touch uncle trying to act cool.”
What’s next Hov?
What’s next?
