Before Ja Rule, Jay Z, and DMX embarked on their illustrious solo careers, the trio belonged to a group called the Cash Money Click.
In a new interview with VladTV, Ja reveals that CMC could’ve been signed to TeeVee Toons (TVT) Records, instead of ultimately landing at Def Jam as solo artists.
Ja tells Vlad that at the time he arrived at the label, the roster already included Mic Geronimo and Nine Inch Nails. The imprint’s CEO/founder Steve Gottlieb had already passed on Dr. Dre’s The Chronic album.
“TVT could’ve been one of the biggest labels right now,” he says within the clip. “They had the chance to sign a new up-and-coming artist named Snoop Dogg, because Dr. Dre brought The Chronic album to TVT first.”
In addition to not signing Dre and Snoop when they had the chance, TVT also neglected to see the potential in Ja’s CMC counterparts.
“When I look back on it, that label could have been humongous,” he says. “It could’ve been a big, big Rap label. He [Gottlieb] didn’t get DMX and Jay Z, he fucked over Nine inch Nails and fucked me over.”
Watch the full interview below:
For more Ja Rule coverage, watch the following DX Daily:
Ja got classic with Jay and Dmx
Ja sounds Real to me, Fiddy is a fake @$$ nicca
Word! Steve started messing up bad, smh. like instead of giving the bands bigger promo budgets he was paying for lil jon’s grill & chains. the slip-n-slide lawsuit was the nail in the coffin.
TVT put out some dope albums in the mid 90s: Mic Geronimo, Royal Flush, Mood. Then they started cashing off of Lil Jon in the 2000s.
Dmx the best ever the hardest ever