J. Cole’s hoop dreams may have come and gone, but the Dreamville boss is still making waves with his own sneaker. The PUMA-signed entertainer introduced the Ebony and Ivory colorway of his RS-Dreamer kicks — but fans had something else on their minds.
Cole’s followers immediately hopped into his mentions blaming him for getting their hopes up about the announcement being new music. The North Carolina native has remained relatively quiet on the music front this year, outside of releasing “The Climb Back” and “Lion King On Ice” two-pack in July and his “Snow On the Bluff” response to Noname in June.
“Everyone thinking it was the album,” one Twitter user wrote. “The disappointment !!”
An0ther added, “Fuck them shoes brah drop some music! Tf you talkin’ bout Ebony & Ivory FOH!”
Cole began teasing the RS-Dreamer during Chicago’s NBA All-Star weekend in February with a short film recounting his love for the sport.
The upcoming RS-Dreamer Ebony and Ivory colorway will be available at PUMA retailers and online on Friday (December 4). The breathable suede basketball shoe was debuted by several NBA players inside the Orlando bubble this summer, including Los Angeles Lakers forward Kyle Kuzma.
“When said out loud, all the best dreams sound crazy,” Cole said in a press release of the breathable mesh sneaker in July. “Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.”
The RS-Dreamer: J. Cole & PUMA Officially Unveil Collaborative Basketball Sneaker
Cole’s last album KOD arrived in 2018. He’s released a pair of December albums during the course of his career with 2016’s 4 Your Eyez Only and 2014 Forest Hills Drive.
Find more reactions to Cole’s post below.
As much as I’d like for him to drop some new shit, I’m not itching and scratching for it.
People are so fucking entitled nowadays.J Cole don’t owe anybody shit. He trying to come up and everybody sitting on his announcemnt.Why would he want to reciprocate when all everyone does is demand shit disrespectfully. This generation full of entitled snobs and fucking brats.
J Cole You Are A Wonderful Rapper You don’t owe anyone explanation When You Are Ready to Drop a new Album You will Let us know Keep doing You And What makes you happy
J Cole You Are A Wonderful Rapper You don’t owe anyone explanation Keep doing you, you will let us know when you are dropping your new album