Eminem has kept his promise to make (Wednesday) February 14 an “Unhappy Valentine’s Day” with his new video for “River” featuring Ed Sheeran.
The nearly seven-minute visual kicks off with someone asking Em, “What does love mean to you?” From there, we see flashes of a violent relationship between a man and a woman (played by actress Sarah Ashley Toups) in between scenes of Shady rapping and Sheeran singing the chorus.
The song’s lyrics, which revolve around infidelity, are easily brought to life with the powerful visual.
“River” marks the second video from Eminem’s ninth studio album Revival. The Detroit rap titan released “Walk On Water” last December.
(The last update on this article was published on February 12, 2018 and can be found below.)
After a video featuring Eminem and a “mystery women” went viral last Friday (February 9), many assumed it was leaked footage of Slim Shady’s new girlfriend. But it turns out, it was marketing promo for Em’s upcoming video for “River” featuring Ed Sheeran.
Em confirmed the news on Monday (February 12) with the caption, “Unhappy Valentine’s day! #River Music Video ft. @TeddysPhotos WEDNESDAY,” pointing to a Wednesday (February 14) release.
“River” is taken from Shady’s ninth studio album, Revival, which was released last November.
Check out DX’s detective work into the video below.
(The original version of this article was published on February 9, 2018 and can be found below.)
A video of Eminem and a “mystery woman” started circulating on social media Friday (February 9), leading many to speculate it was leaked footage of Slim Shady’s new girlfriend.
Eminem fan site Southpawer has identified the woman as actress Sarah Ashley Toups. So, it’s possible the video is simply another clever marking campaign for Em’s “River” video featuring Ed Sheeran. Shady teased photos from the video shoot last month.
“River” tells the story of a crumbling romantic relationship. The man has been cheating on his girlfriend and when she uncovers his infidelity, she retaliates by hooking up with Eminem.
In the now-viral video clip, the woman is sitting on the bed of an inexpensive hotel room. Eminem walks in, greets her and says, “I was spotted on the way in.”
Considering “River” is about cheating, the hotel setting makes sense and his concerns about being seen fit the narrative.
Leading up to Revival‘s November 2017 release, Em’s camp employed ample amounts of viral marketing to build hype for the album.
Manager Paul Rosenberg kicked things off with an Instagram post with a giant backwards “E” (Eminem’s logo) in a fake prescription ad on a building in the background.
Of course it’s just a marketing trick. Everybody know Feminem is gay.
And now you get dumped lol
It been 15+ year since dis infidel cockroach been having a woman on his hip! Dis one say he love Elton? He rapist pedophile gay!
Naaaah maaaaan….they had…..gulp…. seeeeexxx!!
How controversial
Se….se….se…seeeeexxx???
Em should’ve quit rapping and acting in 2002, then we wouldn’t have to suffer this kind of thing
I agree. And even 8 Mile sucked donkey balls. Same with the horrible soundtrack.
Way to censor my posts HHDX. It’s 1984 round here
Orwell would be proud.
And why is this news
Was Yelawolfs’ new album any good?
It totally flew over my head.
Yes. If you liked his previous album “Love Story” it’s pretty much the same. A really good album.
Thanks boys
Amazing album. Not feeling the kid rock track tho. Love story to me personally was slightly better but it’s a great album.
An amazing album. Not perfect, but still really damn good!
Eminem is so insecure about his balding head that he covers with a hat AND a hood. He covers his head like 99% of the appearances, when he dont he uses a hair piece , hair system, whatever the fuck you call them. You can see how he was thinning badly on top of his head in the “No Love” music video there’s a scene where he walks in some hallway directly under a light and he’s so thinning on top, doesn’t help he dye his hair black either because that adds more contrast between scalp and hair makin it more obvious hes balding.
Maybe all the hair dye has also contributed to his balding? first bloned then black dude been coloring his hair for a long time too!
He’s 45 years old you fekking tool, so what if he’s balding? Do you think the GOAT cares what some little internet virgin gives a feck about how his hair looks?
when was “No Love” released again, like 2009, 2010 right? So he was already balding back then and he was eight years younger than he is now. The point here isn’t that he is balding, which is completely normal for a middle-aged man. The point is that he keeps hiding his balding, just look at that staged video with his “girlfriend” he’s wearing a fuckin hat inside. Does he fuckin sleep with the hat on too, fuck outta here its ridiculous!
Obviously “the GOAT cares” because otherwise he wouldn’t try to hide his balding head all the time LMFAO
Lmao at GOAT… white ppl love to say Em is the goat.. to be that.. you have to be consistent… hes been pretty trash ever sense he got sober.. which is sad to say… hella better rappers than washed up Eminem…
How doesn’t Em qualify as the GOAT? He has the lyrical ability (if you say no ur full of it), he has the sales, he has the fan base, he has the international celebrity, he has the awards, he has affected the culture, he’s given back to the culture, he respects and honors those before him, beside him and after him. Hasn’t done anything good since being sober? He still has the sales, diamond songs, Grammy for EVERY album and other awards. You don’t get all that and keep a strong fan base being trash. He’s the 4th most streamed artist on Spotify, Revival has 600,000,000+ streams already, he’s headlining most festivals, sold out his European in hours. Oh, and most respected rapper put him Top3/5/10. But he cant be the GOAT to ppl cuz their white? What if their Black, Hispanic, Asian, Middle Eastern then is it ok for him to be the GOAT? Ridiculous
Your comment is on point. Em so insecure about his balding that he’s starting to resort to the hat on 24/7 tactic just like Papoose insecure ass.
I’m afraid Papoose rockin’ that Dr. Phil hairline. Just like Ghostface killah, who we havent seen without a hat in a loooooooooooooong as time, probably the last two decades or so.
Eminem is the best White rapper alive.
I can think of a handful of white rappers better than him. It’s not year 2000 anymore…hell, he’s not even the best white rapper on his label.
Slaine
Let off the crack
If you’re talking about Macklemore or Lil Dicky then you and HipHopDX can kill yourselves
Remember that if you criticize Lil’ Dicky you are antisemitic.
Is the mystery woman Ed Sheeran?
If Ed Sheeran was as hot as this mystery women, I will fuck her..no lie…#nohomo
he needs all the publicity stunts in the World to get records sales for that dumpster fire he calls an album
Can’t you trolls do nothing better with your lives but post negative shit all day on this website. Like all your favourite rappers ain’t dropped a trash album better, (Revival is mediocre by the way), but lay off, I bet when he drop an good album, all you fucking idiots will jump right back on his dick.
He hasn’t dropped a good album after TES (2002) and never will either. It’s been a wrap for dude for a long ass time. Too bad he couldn’t retire with dignity, now he’s a fuckin joke.
Trash albums don’t win Grammys!! You may not like it, you may not feel it was the best album of the year BUT he has gotten a Grammy for EVERY album but Encore and that was nominated. No One from ANY genre of music as ever accomplished that.
If Eminem gets a Grammy award for Revival it will be purely political. Music-wise the album is hot garbage aka it fuckin stinks. Eminem is pushin the anti-white globalist agenda for his jevvish handlers with Revival. Every award, Tour etc for the album is nothing but the globalist rewarding him for doing their dirty work.
You are a fucking moron
Lol the irony. Your talking about how people have nothing better to do that talk about their opinion of that crap album, yet your here feeling the need to defend him, even tho you think it’s mediocre. It’s mediocre for an average rapper. For someone as legendary as Eminem, it’s garbage. There are standards you must keep when your considered the GOAT of rap. This album really hurt is track record…
Eminem was the biggest disappointment in 2017. Can’t stomach more eminem news, less another album.
Can’t stomach Em news, but will gladly click on every Eminem link. LMAO GTFO xD
EMINEM IS TRASH!!! Should have stopped after The Eminem Show… THE MOST OVERRATED RAPPER EVER!!!
Eminem’s music may not be as good as it once was but you can still put him on a track with ANYBODY and he’ll still destroy them on their own track!
No. His flow is unlistenable. The only thing he destroys is the listener’s interest.
What’s wrong with his flow?… I’m not the biggest Eminem fan, I actually listen to mostly Three 6 Mafia, but I don’t hear anything wrong with his flow. I think his verse on the chloraseptic remix was Badass!
It’s mechanical, rigid, and has an antagonistic relationship with the music it’s supposed to be a part of … it’s just artless and unpleasant. The boy has no soul. It’s technically impressive but ultimately empty.
The ‘Chloroseptic Remix’ is the best he has sounded in a long time, but pretty much all of ‘Revival’ minus the last two tracks sounds like he’s off. Like his need to be lyrically impressive and his ability to flow are no longer in tune anymore.
NOOOO WHO KNEW? WHO KNEW THE GUY THAT COMES OUTTA NO WHERE AND DISSES TRUMP CAUSE ITS CULTURELY COOL? WOW THIS IS A FUCKING SHOCK THAT SLIM DUMPLINGS WOULD DO SOMETHING FOR VIEWS AND LISTENS WOW IM SHOCKED
Ems music has always been corny. His music lacks any soul or Boom bap. His songs all sound the same .
WTF are you talkin about ? What about his album “Relapse”? It doesn’t corny at all…
Oh word? Someone rapping like triumph the insult dog for 15 tracks isn’t corny? Where’d you grow up?
What about Encore? Dude was literally burping and makin fart noises on the mic
I agree encore was even worse. The thing is, Eminems stage character is not who he really is. In reality he’s a socially awkward unfunny dude with a hell of a lot of insecurities. Once he made all the money to distance himself from those who molded his image like Dre and Paul Rosenberg he felt comfortable in showing us the “real” Marshall Mathers and it just so happens that guy sucks
Another masterpiece by the GOAT
Straight basura
Drakes gods plan solo is number 1. Eminem will never have a solo number 1 hit. At this point he makes ed sheran songs worse and ruin his chances of charting. Had this been an ed solo it would be better. Retire allready old man or get a drake feature you hasbin.
Could you suck any more dick than you are right now?
Rest assured the canadian’s dick is circumcised. Are you familiar with the jevvish practice called “metzitzah b’peh”? In this ritual the mohel (person who performs the circumcision) suck the blood out the baby’s penis to ‘cleanse’ the open wound following its circumcision. How sick can you get, that’s the God’s chosen people for you alright. Disgusting.
Man Eminem fell off this song is garbage. What happened? He new flow isn’t no where near what he used to be. Super dissapointed with this album and all the bad songs that come with it.
Yeah… He used to know how to make his flow with the beat.
Fit with the beat*, oh man.
Oh look nice toupe. How come we only see him without a hat in a music video or maybe some big award show when there is a massive team of make up and stylist people. That’s right because only then he has a team of people to glue his toupe in place. On every other occasion we see him he wears a hat, sometimes also a hood. That’s double protection for his balding head. That hair looks super fake just look at it its a fuckin toupe lmao!
Troll harder.
Bad ass video to go along with a good song. Don’t see concept songs much anymore, most of this new shit is money, rap, hoes with shit lyrics and a decent beat. Makes me miss the late 90’s and early 2000’s more than ever. Oh how hip hop has fallen.
Corny AF
EM should hav stopped making music after XV and moved into the woods like he promised he would years back etc, yawn
Whatever happened to killin the bitch EM? Man that cash must be drying up real bad with all the unsound investment moves youve been making over the years and not putting out any quality music that you captivated your fans with to begin with typical hollywood shit
Eminem the midget. I haven’t noticed earlier but goddang he’s short af. Maybe that’s why all the anger?
*Wic-wic-wack!*
Man seriously! I only see all this hate on Eminem on hiphopdx! It seem you bitches are getting paid full time for just commenting all this hate on anything article the man is involved in! Unbelievable! Well there are different opinions everywhere but here it’s 99.9% hate! It’s funny and I can’t find another explanation for this bullshit!!! Hate it or love it this man is a legend and no one alive in the rap game have done more fire tracks than him, needless to say that he’s a lyrical genius! So do me a favor and get off his dick will you?