Quality Control Music is kickstarting 2022 by strengthening its all-star roster with the addition of rising Detroit rapper Baby Money.
The Atlanta-based label, founded by Kevin “Coach K” Lee and Pierre “P” Thomas, announced the signing on Friday (January 7). The 24-year-old joins a lineup that includes Lil Baby, Migos, Lil Yachty, City Girls and Duke Deuce.
Baby Money is wasting little in opening his Quality Control account with the release of a brand new single called “Long Time Coming,” which serves as the first taste of his upcoming project Easy Money.
A triumphant anthem featuring 808-heavy production from Helluva, “Long Time Coming” finds Baby Money reflecting on his journey from performing for $500 a show to balling at Neiman Marcus.
“Three sisters, five brothers/Why would I go sign for a hunnid?” he asks rhetorically, alluding to the lucrative sum of his Quality Control deal. The accompanying 2M Digital-directed video features a cameo from his new label mate, Lil Baby.
Due out January 28, Easy Money features guest appearances from fellow Motor City natives 42 Dugg, Icewear Vezzo, Babyface Ray, Peezy, Tay B, with production handled by Helluva and Anttbeatz.
Hailing from Detroit’s Westside, Baby Money started rapping at age 12 before building a buzz in his city’s thriving rap scene through mixtapes such as 2017’s Sosa World (which has two Lil Baby collaborations), 2020’s Blank Checc and 2021’s Young N-gga Old Soul.
The latter spawned his biggest song yet, “Moncler Bubble,” which has almost two million views on YouTube and over 280,000 spins on Spotify.
Baby Money’s signing comes on the heels of a busy 2021 for Quality Control. In June, the label expanded its operations by launching QC Sports, a full-service sports company boasting dedicated football, basketball and baseball divisions.
QC Sports has already lured a number of high-profile clients to its roster including New Orleans Saints running back Alvin Kamara, Cleveland Cavaliers big man Jarrett Allen and Arizona Diamondbacks All-Star Ketel Marte.
Meanwhile, Quality Control’s film and TV arm signed a partnership with production studio Critical Content in December, with plans to develop unscripted TV series for the label’s artists.