Miami Beach, FL – DJ Khaled brought some of his iconic “keys” for success to the Art Basel stage on Friday (December 3) in Miami Beach. The hitmaker sat down for a candid conversation with podcasters Rashad Bilal and Troy Millings at their “Earn Your Masters” pop-up.

In a room full of independent artists and creatives presented by Earn Your Leisure, Steve Stoute’s UnitedMasters and Ally, DJ Khaled broke down the importance of authenticity and the power of social media in regards to building your business.

“I’m a producer, I’m a DJ, I’m a father, I’m a friend. I’m in real estate, I’m in retail, I’m into restaurants, I’m into it all,” Khaled said at one point. “We’re supposed to use our social media because it’s really a free commercial for your business. One thing I learned about building a great business…If you do good business, you get good business back. If you do great business, you get great business back.”

Khaled also added that patience is a huge part of the game.

“It didn’t happen overnight for me,” Khaled said. “Quincy Jones didn’t make Thriller until he was 50 years old. Me, when I turned 40, that was when my biggest success happened. I’ve worked free 90 percent of my life, 97 percent of my life, I worked for free. And anyone can vouch for that. But I knew what it would take, and so your social media, you put out that good stuff, you get that good stuff back. That’s the key.”

Khaled recently celebrated his 46th birthday on November 26, and the six years since his “biggest success” have been filled with blessings for Khaled. During his birthday celebration, Drake gifted him an emerald Rolex and also turned in some vocals to Khaled for their next collab. “I appreciate everything,” Khaled said in a clip posted to social media. “I got some new music coming out with Drake real soon. This shit sounds crazy too, the vocals are in.”
Check out some photos from the event below.

Photo:Black Squirrel Media

Photo:Black Squirrel Media