Yo Gotti is keeping his seemingly endless roster of Collective Music Group/Heavy Camp artists busy as of late.
Just a week after HipHopDX 2021 Rising Star 42 Dugg delivered on his scorching hot “5500 Degrees” verse opposite his fellow CMG labelmate EST Gee, the pair reprise their rendezvous with the addition of Yo Gotti’s presence for their “Rose Gold” flick.
Building on the same sort of money-flexing energy personified in the treatment for “5500 Degrees,” both 42 Dugg and EST Gee bring out even more money to floss, coupled with the collective sex appeal of countless video girls, for the “Rose Gold” video.
“ROSE GOLD VIDEO OUT FT @ESTGEE FREE DEMBOYZ,” 42 Dugg wrote on Twitter.
— 42Dugg (@42_Dugg) August 18, 2021
The Free Dem Boyz rapper’s recent video blitz comes just months after Yo Gotti made the savvy business move to enter a lucrative partnership with Interscope Geffen A&M to ensure his CMG records roster artists will reach the highest heights within their own solo careers.
The perks of the partnership have already kicked in, as CMG flagship artist Moneybagg Yoo recently enjoyed a two-week stay atop the Billboard 200 with his A Gangsta’s Pain, which also produced his platinum “Time Today” lead single.
The Memphis rap star also just celebrated his LP single “Wockesha” reaching a new major commercial radio milestone on Sunday (August 22).
“I Earned My 3rd Number 1 Today !! Tell Me Congratulations Confetti ballBottle with popping cork #SaidSum #TimeToday #Wockesha 3Peat,” Moneybagg Yo wrote on Twitter shortly after “Wockesha” took over the No. 1 spot on US Urban Radio.
— Certified Speaker (@MoneyBaggYo) August 23, 2021
.@MoneyBaggYo's "Wockesha" has officially reached #1 at US Urban radio (Mediabase).
— chart data (@chartdata) August 22, 2021
There’s also tons of new blood flowing through the veins of the label, with artists such as J90 making his Heavy Camp debut alongside 1017 Records standout act Pooh Shiesty this past Friday, also.
“LONG TIME COMIN.. TOLD THE WHOLE HOOD 2 YEARS AGO, COUNT ME DOWN DON’T COUNT ME OUT‼️ MY DEBUT SINGLE ‘GRAVY’ ft @BLACYOUNGSTA @POOHSHIESTY & ‘NO IG 30’ OUT NOW… GO RUN ME UP… AND TO ALL MY FANS FLOOD MY COMMENTS WITH THE ♿️ EMOJI prodby: @tahjmoneyy LINK IN BIO #freeshiesty #big9o #heavycamp⛺️ #heavyweight,” J90 wrote in an Instagram post promoting the banger.
Rising Star 42 Dugg also put numbers on the board earlier this year after his Free Dem Boyz album debuted at No. 8 on the Billboard 200 — his highest chart appearance to date.
Watch the full video for “Rose Gold” below.