As time rolls on, enigmatic R&B sensation Frank Ocean continues to find ways to reinvent himself outside of music.
More than five years after the release of his highly regarded, platinum-selling album Blonde, Ocean signals his entrance into yet another new artistic era with the announcement of his luxury brand Homer.
On Friday (August 6), Frank shared an Instagram post plugging the launch of Homer in the midst of his cover shoot for Financial Times magazine.
According to a report from Pitchfork, the brand’s first collection includes an assortment of printed silk scarves and handcrafted jewelry, which incorporates 18-karat gold, recycled sterling silver, hand-painted enamel, and lab-grown-diamonds.
In a separate Instagram Story post over the weekend, Frank Ocean gushed about the brand, revealing Homer is a passion project three years in the making that allowed him to tap into his soul.
“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all,” he wrote. “All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone. I’m so fucking happy for everyone involved and I admire you and am proud of you and couldn’t have done it without you.
He added, “Everybody who came to California when we had no lights and no water and no chairs or desks and built this all from nothing with me. I wanna say thank you for believing in my vision and taking a part in this story from the bottom of my heart. This is 3 years in the making and there is so so much I’m excited to share with all you strangers. Love.”
In addition to shooting the cover catalog and product photography for Homer, Ocean collaborated with “Nikes” music video director Tyrone Lebon on campaign imagery for the launch.
Even as Frank Ocean stans get a chance to engage with his artistic creativity in a new medium, many are still hoping and yearning for new music from the “Nights” vocalist, who’s been teasing listeners with notions of his return via his magical feature appearances.
Billboard chart-topper Tyler, The Creator is the latest artist to harness the Ocean’s unmatched energy on the tail end of his fan-favorite CALL ME IF YOU GET LOST track “LEMONDHEAD” as Ocean offered a sauced-up and flossy outro skit to the rap-heavy record.
“My bro is runnin’ his finger around the Ai Weiwei, Ai Veivei bowl,” Ocean says. “I got that shit sittin’ on my counter like a fruit bowl, that’s like a hundred racks. I like the color green, in every shade. I like life. Mine, like, my life. Don’t fucking bite, y’all n-ggas love to steal.”
Frank Ocean will also open up brick and mortar location for his Homer brand in Manhattan at 70-74 Bowery on Monday (August 9).
Get a closer look at the intricate details of the products in the inaugural line of Frank Ocean’s Homer brand on the official website here.