Rick Ross is stressing the importance of networking as he aligns with superstars for the launch of his latest Luc Belaire product.

Initiated by Gucci Mane’s introduction of Belaire’s new “Bleu” bottle on Wednesday (May 14), Rick Ross issued a call-to-action for his close friends and peers to support his latest spirit in a series of Instagram posts shared to his personal account.

In the midst of Rozay’s social media brand ambassador recruitment operation, he flexed his expansive social network connections by popping up at the Las Vegas opening of Berner’s Cookies dispensary and sharing a candid shot of his recent link-up with former Tonight Show host Jay Leno — all while relentlessly pressing on with his rollout promotions.

“We both collect cars,” Rick Ross started off in the caption stamped with a #lifeisgood tag. “We both love @officialbelaire … BELAIRE BLEU hand delivered to my dear friend Jay Leno @jaylenosgarage. The power of networking and building new relationships is priceless. Start today!!! Follow everyone TAG’D join the family.”

 

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Along with Jay Leno, Rick Ross recently galvanized members of his social network such as DJ Khaled and Jim Jones for heavyweight Belaire co-signs and also added A Gangsta’s Pain rapper Moneybagg Yo to the roster of brand ambassadors promoting premium French cognac brand Villon.

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As Rozay prepares his fans palettes for a taste of Belaire “Bleu,” the Port Of Miami 2 rapper is also gearing up for his passion project-fueled appearance on his car buff acquaintance’s YouTube series Jay Leno’s Garage.

“Detail is everything,” Rick Ross wrote in the caption of the photo featuring he and Jay Leno presiding over his 1957 Chevy Bel Air. “I thank Jay Leno @jaylenosgarage for bringing me and my team @geterk_183rd @iamlexpierrelouis to Burbank,California to film an episode starring my prized possession ’57 Renzel’ built by @57freddy out of Miami.

“I got to ride thru Cali hills top down, windows up talking classic rides with the Legend today. Cool shit huh..episode coming stay tuned!!! Dade county just took it to another Level.”

 

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Rick Ross has become known and celebrated for the vast expansion of his sprawling real estate empire and seemingly never ending fleet of luxury vehicles over the past few years.

Last October, Ross added 87 acres of land to the to the 254 already in his possession, which he has dubbed the “Promised Land,” after purchasing a chunk of territory in Georgia. He also blew Diddy’s mind in January when the REVOLT founder visited his 109-room Atlanta estate following the wrapping the filming of an Amazon Studios production, which reportedly fetched him a whopping $2.75 million in profits.

He also appears to be passing down his motor vehicle love affair to his offspring because he purchased a Bentley for his daughter’s Sweet 16 birthday gift in 2018.

For car enthusiasts interested in more automobile related content, tap in and check out HipHopDX’s new Connected DXTS interview series featuring 2021 Corvette cloth-talk with Jet Life Recording bossman Curren$y.