JAY-Z’s quest to be the biggest tycoon Hip Hop has ever continues — through the digital economy’s hottest buzz item of the moment.
As the 51-year-old Hip Hop legend’s new TV deal is being finalized, TechCrunch is reporting that JAY-Z and his Marcy Venture Partners is among several investors who contributed to a $19 million dollar funding round for Bitski, a start-up based in San Francisco that specializes in giving companies NFT branding.
Alongside JAY-Z, other high-profile investors include Roc Nation’s Jay Brown, music mogul Troy Carter, Serena Williams, Endeavor CEO Ari Emanuel, 3LAU, and venture firm Andreessen Horowitz (a16z).
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Billed as the ‘Shopify for NFTs,’ Bitski specializes in creating NFT storefronts and has reportedly raised $23.4 million to date.
The growing NFT marketplace has become a hotbed for Hip Hop talent, as a wide range of artists from Eminem, Jim Jones, Post Malone, Wu-Tang Clan and more have expanded their merchandise lure and built anticipation for upcoming releases amid the cryptocurrency craze.
Run-DMC Prove They’re Not Too ‘Old School’ For A History-Making NFT
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JAY-Z has had an eventful (and lucrative) 2021 in and out of the studio. At the top of May alone, his S. Carter Enterprises production company filed for a trademark that led to speculation. And on May 3, the huge $302 million-dollar sale of his streaming service TIDAL to Square CEO Jack Dorsey was finalized, all the while his Nas duet “Sorry Not Sorry” was a huge part of internet conversation.
