Kendrick Lamar was spotted earlier this week in Los Angeles where he appeared to be shooting a music video — and for what, no one was quite sure. But on Thursday (September 3), video footage of K. Dot being hoisted above the Pacific Ocean surfaced online, sparking rumors his next album is imminent.
In the clip, Kendrick — dressed in all white — is surrounded by video cameras as the sun sets on the water. A yellow crane then lifts him up into the air where he dangles for several seconds.
MORE FOOTAGE OF KENDRICK LAMAR SHOOTING A MUSIC VIDEO
THE ALBUM IS COMING pic.twitter.com/O3qwA24odV
— All Love Hip Hop (@AllLoveHipHop) September 3, 2020
Fans have been salivating at the idea of a follow-up to Pulitzer Prize-winning album DAMN. for roughly three years.
In May, Top Dawg Entertainment CEO Anthony “Top Dawg” Tiffith promised Kendrick would return “soon” and urged his fans to “stay patient.”But then Twitter attempted to cancel both J. Cole and Kendrick for seemingly not using their public platforms to support the Black Lives Matter movement.
Consequently, TDE president Terrence “Punch” Henderson Jr. responded to a comment from a fan pushing him to “tell Kendrick it’s time for the real to return” with “nah. n-ggas don’t appreciate it,” temporarily dashing everyone’s hopes for the project.
But it looks like K. Dot fandom is reaching a fever pitch following the recently posted photo, and the latest video clips are only fueling the fire that a new album is right around the corner.