Russ pulled back the curtain and revealed the raw numbers behind his financial come-up via Instagram on Thursday (June 25). The Columbia Records rapper/producer provided a glimpse at the growth of his streams and sales while stressing the importance of artists owning their music.
“For inspirational purposes,” he wrote. “My come up. OWNERSHIP. Ups and downs is all part of the journey. STICK WITH IT. The big dip in fall of 2016 is when I partnered and moved my main earners over to Columbia cuz I wanted them on my debut album.”
He continued, “I stopped it at 2017 cuz I don’t need y’all fully in my pockets like that but also, every dollar on this I kept (except taxes) cuz as some have liked to laugh at, I produced mixed mastered engineered and wrote all of this. I been laughing the whole time!!! TAG AN ARTIST WHO NEEDS TO SEE THIS.”
Russ has never been shy about giving advice to other artists, but he’s taken it up a notch by unveiling some of his own finances in the process. Whether it’s telling rappers to pattern their careers after JAY-Z or breaking down the details involved in record deals, the multi-platinum selling star has made a point to share what he’s learned with others.
In January, Russ got his 2020 campaign rolling with the release of his SHAKE THE SNOW GLOBE album. The LP debuted at No. 4 on the Billboard 200, becoming his third project to claim a Top 10 spot on the chart.
Russ Helps Raise $150K For Black Lives Matter In 24 Hours
Months later, Russ joined in on the deluxe edition trend and dropped an expanded version of the album in May. This update added seven songs to the LP, including collaborations with Boogie and Ty Dolla $ign.
Revisit Russ’ SHAKE THE SNOW GLOBE (Deluxe) below.
It’s not proof. In fact the number depressing. He showed 2013-2017 tiny amounts of money. But refused to show since 2017 onwards. Yet he saying this inspirational, tiny amounts of money. He just doing it for publicity. Ain’t given zero advice just depressing tiny numbers for example one was like $80 from streaming in 2013. Idiot
You got to click right on the IG series. He was making over 100 grand a month by 2017. I cant stand Russ, his music, rapping, production, personality all suck to me but hes right about the business side.
I dislike russ’ music too, but you gotta respect the hustle. Going from 50 dollars/month to over 100k/month in a few years is good shit.
You’re the idiot here.
If over 100k/month is a tiny amount of money to you…good for you. But he shows someone on the rise and how its good to own the rights to your own songs, and not let big labels grab that. In the beginning he makes little, but cashes out in the end.
Keep scrolling right my g … he’s making 200k a month in 2017 off music sales alone.
The whole point is he went from $50 sales a month in 2013 to $250k a month in 2017. We know he has blown up since then so he’s probably past $1m a month by now. If he signed to a major he might see 5% or 10%.but he did it all himself so he keeps 100%
I’m not a fan like that but he built his brand and business from nothing to millions of dollars in 4 years and if that isn’t inspirational then you probably grew up with a silver spoon or you just a clown.
This guy is so fucking corny. Doesn’t he have a rich daddy in the music industry? Of course he wasn’t gonna sign some bum ass 360 deal. I still never heard 1 song from this guy. I could be missing out but I’ll never know because I don’t listen to clowns.
Yet, you took the time to hate on him. That makes your stupid ass less than clown
Russ still took an L somehow.
In HipHop music today, every clown is a multiplatinum-selling artist. LoL.
I p we so ally like the payout of $43 for November. He’ll be a billionaire in no time. LoL