Gucci Mane plans to be visible this year.
Proud to announce my #GucciCruise20 Collection with @gucci!!!” La Flare exclaimed on Instagram. “Yo @alessandro_michele this collection is crazy ! #HarmonyKorine dope visuals! #ComeAsYouAre_RSVP campaign for the #GucciCruise20 Collection ITS GUCCI!!!!!!!!!!!”
Alessandro Michele is currently Gucci’s creative director and Harmony Korine is a tenured filmmaker, known for writing the 1995 cult classic Kids and directing movies such as Spring Breakers and Gummo (no 6ix9ine).
In the “Come As Your Are RSVP” commercial, Gucci can be spotted preparing for a glitzy party as he takes a phone call in the middle of his Swedish massage. From there, the pearly whites are brandished as he hobnobs with actress Sienna Miller and punk rock messiah Iggy Pop.
News of Gucci Mane’s partnership with his namesake arrives in a year when dozens of rappers partook in a loosely organized Gucci boycott — spearheaded by T.I. — after the luxury brand rolled out a sweater that resembled African American blackface.
In May 2019, Snoop Dogg inquired about the purported ban and the legendary Dapper Dan actually sat down with Gucci and now, Radric Davis is getting paid to rep the Italian fabrics.
Watch the full Gucci commercial down below.
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Gucci is a party and everyone is invited. Presenting the #GucciCruise20 campaign #ComeAsYouAre_RSVP directed by #HarmonyKorine and creative direction by @alessandro_michele and art direction by @christophersimmonds. Featuring #GucciMane @laflare1017, Sienna Miller @siennathing and Iggy Pop @iggypopofficial. Inclusive uninhibited hedonism culminates in a party at a Roman villa with diverse characters as guests, epitomizing Gucci’s spirit according to #AlessandroMichele. Music: CHASE G. Moroder © 1978 Giorgio Moroder Publishing/Courtesy of Warner Chappell Music Italiana S.r.l. (P) 1978 The Island Def Jam Music Group/ Universal Music Italia Srl