Egyptian Lover dropped his inaugural studio album in 1984. Titled On The Nile, the pioneering project effortlessly melded two worlds together: Hip Hop and electro. It also spawned one of the most enduring breakdancing records on the planet, “Egypt, Egypt.”
To celebrate the company’s 70th anniversary, adidas has unveiled a new ad campaign, which uses “Egypt, Egypt.” Speaking to HipHopDX, Egyptian Lover — real name Greg Broussard — explained how it coincided perfectly with his 35th anniversary.
“It’s been a really great year,” Egyptian Lover told DX. “[The adidas ad] was very simple. They emailed me, told me about it, we did the paperwork and it was done. I was very pleased and excited to hear my song in the ad. It’s been a great year for me and my 35th anniversary.
To celebrate our 70th anniversary, we are unboxing some of our most iconic stories.
Open the box and you’ll find more than shoes – you’ll find legends.#HOMEOFCLASSICS
— adidas Originals (@adidasoriginals) August 18, 2019
In the ad, a blue adidas shoe box opens up and key moments from the company’s history are displayed through different mediums inside — from Run-DMC’s iconic laceless adidas look to Stan Smith on the tennis court.
Samples of “Egypt, Egypt” are peppered throughout the 30-second snippet.
Watch the clip above and revisit the original song below.