J. Cole released his highly anticipated fifth studio album KOD on Friday (April 20), and fans online are already singling out the LP’s closing track — “1985 (Intro to ‘The Fall Off’)” — for its subliminal shots.
While the song serves as a lecture of sorts for today’s new generation of so-called “mumble rappers,” many fans and commentators believe Cole is calling out one artist in particular: Lil Pump, though he doesn’t mention anyone explicitly.
“I heard one of em diss me, I’m surprised/ I ain’t trippin, listen good to my reply/ Come here lil man, let me talk with ya/ See if I can paint for you the larger picture,” Cole raps, before breaking down his intended target.
Back in April of 2017, Lil Pump teased a song titled “Fuck J. Cole” via social media. The cut — produced by fellow Florida rapper Smokepurpp — features a whole bunch of “bitch-ass” and “ugly-ass” insults toward the Dreamville Records bossman, though Purpp later explained they were just trolling.
Check out what fans had to say about Cole’s “1985 (Intro to ‘The Fall Off’)” below.
@JColeNC 1985 (Intro to the Fall Out) ?just killed @lilpump@LILUZIVERT@youngthug and the rest of y’all sorry ass mumble rappers? #KOD
— McLovin? (@BoundsMckee) April 20, 2018
OMG J. Cole went off on 1985. Lmao he practically wiped off all new generation rappers. It's like an open letter to those that do trash music and still wanna disrespect him. pic.twitter.com/MKAKAh86We
— Holmes. (@Thedammylawal) April 20, 2018
Lmao @ J Cole talking like he Lil Pump daddy on 1985
— Dex Hinton (@DexHinton) April 20, 2018
J Cole murdered EVERY new rapper on 1985 oh my… ?
— Dru Hurst (@Chiefbluehammer) April 20, 2018
How did @JColeNC give advice to @lilpump and diss him at the same time ?? #1985 #KOD
— Marcio (@Midas__Marz) April 20, 2018
Yeah Lil Pump was fucked off for dissing J Cole. Ain’t no coming back after he hears 1985
— Gage (@1999sFinest) April 20, 2018
J Cole killed Lil Pump #1985 #RIP
— Paul Aguirre (@pdolla09) April 20, 2018
J. Cole – 1985 oh my word. The mumble gang got roasted?? literally
— Peasles✟ (@BoyWonderbyo) April 20, 2018
@JColeNC thoroughly washed an entire subculture with his 1985 joint
— roddy roodboy (@oh_myRod) April 20, 2018
J Cole murdered every mumble rapping, face tatted, ugly dread having SoundCloud rapper on one track ???? #1985
— Manny Rodman?? (@MrSix3oh) April 20, 2018
This isn’t the first time Cole has taken a swipe at today’s new generation of rappers on wax. Back in late 2016, the North Carolina native released the diss-heavy cut, “Everybody Dies.”
“Bunch of words and ain’t sayin’ shit, I hate these rappers/ Especially the amateur eight week rappers/ Lil whatever – just another short bus rapper,” Cole spits.