Eminem has kept his promise to make (Wednesday) February 14 an “Unhappy Valentine’s Day” with his new video for “River” featuring Ed Sheeran.

The nearly seven-minute visual kicks off with someone asking Em, “What does love mean to you?” From there, we see flashes of a violent relationship between a man and a woman (played by actress Sarah Ashley Toups) in between scenes of Shady rapping and Sheeran singing the chorus.

The song’s lyrics, which revolve around infidelity, are easily brought to life with the powerful visual.

“River” marks the second video from Eminem’s ninth studio album Revival. The Detroit rap titan released “Walk On Water” last December.

(The last update on this article was published on February 12, 2018 and can be found below.)

After a video featuring Eminem and a “mystery women” went viral last Friday (February 9), many assumed it was leaked footage of Slim Shady’s new girlfriend. But it turns out, it was marketing promo for Em’s upcoming video for “River” featuring Ed Sheeran.

Unhappy Valentine’s day! #River Music Video ft. @TeddysPhotos WEDNESDAY

A post shared by Marshall Mathers (@eminem) on

Em confirmed the news on Monday (February 12) with the caption, “Unhappy Valentine’s day! #River Music Video ft. @TeddysPhotos WEDNESDAY,” pointing to a Wednesday (February 14) release.

“River” is taken from Shady’s ninth studio album, Revival, which was released last November.

Check out DX’s detective work into the video below.

(The original version of this article was published on February 9, 2018 and can be found below.)

A video of Eminem and a “mystery woman” started circulating on social media Friday (February 9), leading many to speculate it was leaked footage of Slim Shady’s new girlfriend.

Eminem fan site Southpawer has identified the woman as actress Sarah Ashley Toups. So, it’s possible the video is simply another clever marking campaign for Em’s “River” video featuring Ed Sheeran. Shady teased photos from the video shoot last month.

So let the river run… @teddysphotos on set #REVIVAL

A post shared by Marshall Mathers (@eminem) on

“River” tells the story of a crumbling romantic relationship. The man has been cheating on his girlfriend and when she uncovers his infidelity, she retaliates by hooking up with Eminem.

In the now-viral video clip, the woman is sitting on the bed of an inexpensive hotel room. Eminem walks in, greets her and says, “I was spotted on the way in.”

Considering “River” is about cheating, the hotel setting makes sense and his concerns about being seen fit the narrative.

Leading up to Revival‘s November 2017 release, Em’s camp employed ample amounts of viral marketing to build hype for the album.

Manager Paul Rosenberg kicked things off with an Instagram post with a giant backwards “E” (Eminem’s logo) in a fake prescription ad on a building in the background.