Ash Cash Flipped JAY-Z’s “4:44” Into Financial Self-Help Book

    JAY-Z’s critically acclaimed 4:44 — one of HipHopDX’s Best Rap Albums of 2017 — was a career revelation, displaying the clarity he’s gained as a father and husband. However, as shown in the new book The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, the album is much more than that.

    Author, radio host, personal finance expert and celebrity life coach Ash Exantus — better known as Ash Cash — decoded the plethora of financial jewels within the album and created a step-by-step blueprint for building and leveraging credit, starting a business, investing money wisely and much more.

    “My inspiration for the book was that JAY was giving so much knowledge about how you can become financially free … as an individual as well as how we (as a culture) can break the cycle of poverty in our community,” Cash explained to HipHopDX. “Because some of the concepts may be new to some of us, I wanted to expound more on the blueprint that JAY gave us (pun intended). In essence, JAY gave us the ‘what.’ My goal with the book was to give the ‘how.'”

    As the author explained, Hip Hop — as a platform — has always been a teaching tool from its inception, especially as it relates to financial health.

    “Busta Rhymes was telling us to ‘floss a little, invest up in a mutual fund’ and Quavo is telling us how to invest our money wisely when he says, ‘You get the bag and fumble it, I get the bag and flip it and tumble it,'” Cash notes. “Our music can take a serious and scary topic like finance and help us to learn the lessons we were never taught.”

    In the words of Mr. Shawn Carter, “Fuck rich! Let’s get wealthy! Who else gon’ feed we,” Cash says.

    The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle is available here.

    12 thoughts on “Ash Cash Flipped JAY-Z’s “4:44” Into Financial Self-Help Book

    1. Invest in weed, mining, & technology stocks if you want to get rich quick right now. It is extremely difficult to lose any money in the current market. #TrumpBless

      1. very true…i took a hit with bitcoin..overall insane profits..this the greatest period of wealth creation in history IMO.

          1. FB and most other mainstream stocks are highly overvalued imo. Small cap investing is much more profitable and affordable.

        1. I am sorry that you are not aware of all the opportunities that are available but people who are seriously investing are making really good money right now. I respect if you prefer to work for all of your money though.

    2. lool it took for Jay-Z to tell you all this? Jay fuckin Z? And the game he was spittin on 4:44 was some basic common sense shit. You people are seriously LOST.

      1. Agreed that this has all been said before. However, in most cases, the messenger is just as powerful as the message. The message holds a lot more weight coming from someone from our who is as powerful, wealthy, and culturally relevant as Jay-Z.

    3. LMAO I love Nas to death, more than Jay-Z, but this was funny. You troll in a way that makes it hard to take you seriously

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