Pop star Taylor Swift is attempting to turn social media tragedy into triumph with the promo for her new album, Reputation.

Following a number of celebrity friend fallouts, including a nasty one with Kanye West and Kim Kardashian, Swift was swiftly attacked with the hashtag #TaylorSwiftIsASnake. In response, she has opted to embrace the comparison to the reptile. Her most recent teaser for Reputation features a snake striking, and could be a sign that she’s getting ready to hit back after the issues with Kanye.

A post shared by Taylor Swift (@taylorswift) on

But so far Swift is facing even more criticism on Twitter. Many have expressed concern that the singer lied about not giving Kanye West consent for her mention on “Famous” and is now looking to profit off of deceitfulness.

“yalls girl taylor is really trying to use the snake symbol like people called her that unfairly. sis you BLATANTLY lied on kanye,” podcaster Crissle West tweeted, joining a chorus of Swift’s critics.

Others delved deeper, calling out Swift over white privilege and white feminism.

Taylor Swift’s Reputation album is scheduled for release on November 10.