Shortly after his live performance with Rihanna at the 2016 BRIT Awards last night (February 24), Drake took to Instagram to announce that he has “signed” to British grime label Boy Better Know.
“The first Canadian signed to BBK,” Drake wrote on Instagram. “Big up my brudda @skeptagram for life yeah. And my section gunners too.”
After performing at the BRIT Awards, Drake headed to Village Underground in London for a surprise appearance at Section Boyz’s show. Drizzy, who came out after Skepta had performed “It Ain’t Safe” and “Shutdown,” proceeded to drop his What A Time To Be Alive cut, “Jumpman,” footage of which can be viewed below.
Often referred to as BBK for short, Boy Better Know is an independent grime label founded in 2005 by brothers Skepta and JME. Julie Adenuga, the London anchor for Apple Music’s Beats 1, is the sister of the two emcees.
Throughout his career, Drake has been a known supporter of BBK and the British grime scene. Back in October, Skepta posted an image to Instagram of Drake with what appeared to be a BBK tattoo inked on to his shoulder.
The nature of Drake’s deal with BBK is currently unclear. Drizzy’s last full-length project, his collaborative What A Time To Be Alive mixtape with Future, was released under the labels of “Cash Money Records Inc.. With Epic Records, a division of Sony Music Entertainment/A1,” according to iTunes.
Following the announcement, a string of U.K. artists took to social media to celebrate the news:
Footage of Drake performing at Section Boyz’s show at Village Underground in London can be viewed below:
Drake’s Instagram posts, whereby he announces that he’s “signed” with British grime label Boy Better Know, can be viewed below:
For additional Drake coverage, watch the following DX Daily:
Maybe I’m missing something but wtf is this? Isn’t he still signed to YMCMB? or not.
I guess not
he is, it’s maybe just for a few songs or an album…
Naaaaah, remember part of the hype of IYRTITL was that it was contractfully drake’s last album for cash money. Don’t know why he didnt just sign to his own label though.
Yes he’s still signed to cash money. They will be patterning up with that label for drakes grime debut. I’ve seen had do grime and it’s dope.
Nobody believes your lies, Danny boy
Hes fucking around this isn’t news please stop making articles like this….
So now, he’s gonna jack the grime scene in his music too?
Thought he was on Cash Money or is his contract up?
He still on there. They are just patterning up with a grime label since they market better.
nothing’s worse than this dumb copy of rap called “Grime” , that wackass accent is disgusting. wtf is Drake thinkin
Love rap. Don’t care for Drake much but dumb copy of rap? wow. Do your research and how about we talk about the wackass autotune rappy sing sing shit no one can understand you’re all listening to right now in the states… SMH
so you tellin me you understand what Little Simz, Skepta and Krept & Konan sayin? big wow for that if u actually enjoy it. i dont know dawg its unlistenable to me, Autotune actually works if they know how to use it, but i agree with you, fuck Young Thug, Post Malone, Travis, and even Future.
gots to agree with you. Im from the states and most pop-ular hip hop is trash. Then again I’ve been a big fan of music coming outta the UK for awhile. Hope Drakes signing doesn’t fuck nothing up
If you can’t understand UK artist, you need to get a new set of ears. How can you say, you can understand mumbled up garbage, but can’t understand something like a little simz verse? Nigga you slow AF. I can understand everything they say.
If you can Understand what Future, Young Thug, Desiigner and Migos them rapping like “Paw Rugg”from the Hillbilly bears cartoon … You will be alright with grime
I’m from England but I hate grime. I’m not saying the artists don’t have talent, some do, but it’s just not for me. In fact lady leshurs brush your teeth song might be some of the worst hashtag rap bullshit I’ve ever heard. An embarrassment to hip hop culture.
Grime isn’t hip-hop
Love the grime scene.
Drakes musical reach is clearly expanding. I expect him to do jazz, heavy metal, and country. Today, hiphop, tomorrow the world.
LOL only in your wet dreams.
Drake burst on to the scene 10 years ago and saved hip-hop, he will also save Grime.
Grime is doing as well as it’s ever been. With or without Drake.
Grimes been on a downfall lately with wack artists replacing legends that haven’t been at their best in a while. Drake outshines them all easily.
what grime scene have you been watching? 2015 was heat heat heat
Drake didn’t save hip-hop at all. If anything, he made it worse.
How much jacking does this guy do? Seriously? Trying to sound like them on his tweets. Watch, he’ll be using their slang and acting like he pioneered that ish when he returns…
People who know hip hop just cant take this idiot seriously. Thinking he about that life when he aint. The whole genre is broke, if it aint trap, its drill, then you get the PG rated ‘artists’ like drake with watered down lyrics. This guy along with many others have killed hip hop and im sick to th back teeth of these idiot kids today professing that these fools are hip hop.
Artist already on major deals can sign to independents, just like signing a management deal.
fake drake still riding and biting trends and styles anywhere in the world, pop princess 6goddess with views from a bitch. #DRAKEISFAKEDRAKEISWACK
Big up the Grime scene, fuck loads more passion. LDN
Drake’s not signing to BBK. Proly just said it to give them some good publicity for a week or two and then he or Baby will clear up the rumor. He already owns his own label and is worth like 100mil but he’s gonna sign under a label that’s like worth 6mil…would never happen.