2 Chainz made nearly $2 million on his Christmas sweaters, according to Forbes.
The Atlanta rapper had multiple designs available, including one that featured a dabbing Santa. Most of the proceeds went to his T.R.U. Foundation, which 2 Chainz used to help those in need. He bought a mini-van for a family whose house burned down and needed to take one of the sons to physical therapy after he suffered brain damage in the fire.
“I had a numerous amount of celebrities helping with the shirt,” 2 Chainz says. “It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.”
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He also visited a disabled veteran, furnished her home and offered to pay a year’s rent. 2 Chainz says he could relate to this family because his father was an Army veteran.
“I came from that, so I understand it,” he says. “They had no furniture, they were living month-to-month. I just wanted to relieve some of that stress. I just felt like, if I gave them a year’s cushion, which no one ever offered me, it would be a good opportunity.
The rapper says that the black design with the dabbing Santa was the most popular and that the success of the sweaters was the result of a lot of trial and error before the perfect culmination of factors came together.
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“We realized what my fanbase wants to see,” he says. “I don’t want people to think this was an overnight success. We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of Hip Hop for the past couple years.”
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