Lupe Fiasco Explains The Business Of Twitter

    During an interview with Houston’s 95.7 this week, Chicago rapper Lupe Fiasco revealed his plans to release an album that is far less politics-oriented than his last LP, Food & Liquor II: The Great American Rap Album.

    According to Lupe, the records featured on Food & Liquor II aren’t the kinds of songs he built his music career off of. He also made mention to those who use his politically-charged records to keep themselves from being on the line with their thoughts on politics.

    “I think people kinda took my political statements as being my one and only thing and that’s what I was about,” said Lupe. “And they kinda forget ‘Kick Push,’ ‘Paris, Tokyo,’ ‘Superstar.’ What I’ve really built my career on. I didn’t build my career off political things. I think people just use that as an opportunity to take that and run with it because they were interested in politics. And instead of putting themselves on the line, they’re caught up in how Fox News or CNN does politics, which is an argument…So, this record was just like, ‘You know what? My last album, Food & Liquor II, this is my standings. This is what I believe in and I ain’t gonna keep beating you over the head with it.’ So, now it’s just about music.”

    Released last year, Food & Liquor II includes a number of records that boast political undertones. Among those records is “Around My Way (Freedom Ain’t Free),” a song that addresses Hurricane Katrina and the lack of government response to the natural disaster, the United States’ treatment of Native Americans, and more.

    In addition to speaking on the type of content fans won’t find on his next album, Lupe also spoke on the business of Twitter. He questioned how the social networking behemoth generates income and offered his take on how he’s able to make money using Twitter.

    “It’s not me ranting. It’s really just looking at it like ‘Wow, Twitter’s public. What do they make their money off of?’ They’re trading at like 45 dollars a share,” said the Windy City emcee. “And you just think like—and it was 26 this morning. So, right now it’s 45 dollars a share. And you think like, ‘What are they making their money off of?’ They’re making their money off of tweets. So, you’re like ‘Yo, what is my tweet worth? Like, what’s a tweet worth? How do you really monetize a tweet?’ And for me it’s like I just use Twitter to promote shows or promote albums or promote my merchandise…If I get one person to buy a t-shirt from Twitter then this tweet is worth 30 dollars.”

    Over the past few weeks, Lupe has revealed a handful of details in regards to his next album, Tetsuo & Youth. He first announced the album in February of this year during an interview with Fuse.

    “We’re starting with a new album that’s called Tetsuo & Youth,” said Lupe. “It’s a different angle and twist.”

    RELATED: Lupe Fiasco Releases “Old School Love” Single Featuring Ed Sheeran

    31 thoughts on “Lupe Fiasco Explains The Business Of Twitter

    1. #TheNewsroom is Lupe: A technically brilliant show that would be a lot smarter if it stopped trying to show people how smart it is.

      1. it’s actually taken from a tweet by phonte, he made a series of tweets comparing rappers to tv shows (my favorite was “eminem is mad men. technically flawless, but i can only care so much about the problems of angsty rich white men”

    2. Lupe don’t know what he’s talking about. The stock opened at $45.10 not $26. Now it’s $41.65. So it’s actually going down (which was expected).

      Using twitter to promote is a double edged sword. Sure people will buy products advertised to them when they see a tweet, but for the most part it’s annoying and people unfollow users who self-promote.

    3. A lot of people said that good kid, mad city was the album of the year last year…but I honestly felt that Food & Liquor II was the album of the year….that album had so much shit on it that people don’t catch….. i think the attack on politics in the album was dope and went totally under the radar cuz mf’s don’t understand politics….

      come check out the new music video “The Good Die Young 2K13” in 720/1080p HD: http://www.youtube.com/watch?v=0vp8lj_Smpw

    4. It’s a bit of a relief to hear him talk about music as music because he’s *appeared* to disappear up his own ass recently. I just want him to make music, infused with his natural lyrical ability – rather than forcing out political preaching.

      That being said, I’d rather he remains closer to F&L2 than Lasers. Tetsuo & Youth should be good.

    5. til I saw the paycheck four $6778, I didn’t believe that my best friend was like they say truly erning money parttime from there computar.. there mums best friend started doing this for only seventeen months and a short time ago took care of the debts on their mini mansion and got a gorgeous Citron 2CV. these details http://www.wiki34.com

      Not too much rappers in the game being vocal about some of the stuff going on. Always good to have someone like tyler who speaks their mind despite the possibilty of getting backlash beacause of doing so

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