Ice Spice is everywhere these days, and now the burgeoning rapper has starred in the latest steamy campaign for Kim Kardashian’s SKIMS brand.
The voluptuous NYC-bred rapper stripped down to model the tight-fitting shapewear alongside the “next generation of music stars” that also includes her “Boy’s a Liar Pt. 2” collaborator PinkPantheress, Nessa Barrett and RAYE.
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“Everybody is wearing SKIMS,” Ice Spice can be heard saying in a teaser clip for the campaign.
“Two sensations, one seriously major launch. @icespice wears the new shapewear styles coming to our original sculpting and cinching collection on Thursday, April 27,” read a post on SKIMS’ Instagram page.
The 23-year-old, along with Kim Kardashian, also posted photos from the racy photoshoot, which can be seen below.
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Ice Spice’s winning streak continued earlier this week when her and Nicki Minaj’s“Princess Diana (Remix)” debuted at No. 4 on the Billboard Hot 100, which marks her second top 10 hit following the aforementioned “Boy’s a Liar Pt. 2” (which holds strong at No. 10 on this week’s chart.)
The “Munch (Feelin’ U)” rapper is far from the first artist to appear in a SKIMS campaign as SZA modeled Kim K’s shapewear brand in March.
“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” the SOS singer said in a statement.
Kardashian noted that SZA was chosen for her “honesty, confidence and dynamic energy.” “She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” she said.
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Jens Grede, co-founder and CEO of SKIMS, added: “SZA is a defining voice in popular culture today, a multifaceted artist who’s an inspiration to women everywhere. We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”
In the past, SKIMS has worked with Snoop Dogg, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Candice Swanepoel, and White Lotus stars Beatrice Grannò and Simona Tabasco.
