SZA is the new face of Kim Kardashian’s popular shapewear brand, SKIMS, and its latest campaign, SKIMS Fits Everybody.
On Wednesday (March 22), the shapewear brand took to Instagram to unveil the face of its latest campaign, Grammy-Award winning singer-songwriter SZA.
A sultry SZA can be seen in photos for the campaign wearing buttery earth tone pieces from the underwear collection, the focus of which is body inclusivity.
“I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy,” SZA said in a statement.
View this post on Instagram
Kardashian noted that SZA was chosen for her “honesty, confidence and dynamic energy.” “She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign,” Kardashian said in a statement.
Jens Grede, Co-Founder and CEO of SKIMS, added: “SZA is a defining voice in popular culture today, a multifaceted artist who’s an inspiration to women everywhere. We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS.”
In the past, SKIMS has worked with Snoop Dogg, Heidi Klum, Tyra Banks, Alessandra Ambrosio, Candice Swanepoel, and White Lotus stars Beatrice Grannò and Simona Tabasco.
This isn’t the first time SZA has put her confidence on full display. While accepting her award for Billboard’s Woman of the Year for 2023, she delivered a motivational speech about the importance of self-acceptance.
Presented with the accolade by fellow Jersey native Coi Leray at the Los Angeles ceremony earlier this month, SZA spoke to the crowd about her struggles with self-confidence and how she’s managed to push through her feelings of self-doubt.
“There’s so many women in this room right now that I respect so deeply,” SZA said after thanking her team. “This could have been any of us in this room and whether it’s Lana Del Rey or Olivia Rodrigo or Chlöe [Bailey] or Doechii who’s a fucking star or Latto or even Coi [Leray], my very own Jersey baby … I just, I really think sometimes there’s a misconception that like, everybody always feels like that girl. Like, ‘Oh I know I’m that bitch and I have a lot of confidence.’ And I feel like it’s okay to not be that person all the time.”
She added: “And I used to feel like I didn’t belong because I don’t always feel like that but I realized that the key is to stay open and available for whatever the universe or God wants to do with your life. And it’s like even when you don’t know who you are or you may not see – I don’t know why I’m 10 weeks on Billboard. I’m grateful!”