H&M has come under fire this week as the result of an offensive ad that many believe was racist. R&B powerhouse The Weeknd immediately cut ties with the retail chain and now, G-Eazy is following suit.
The hitmaker’s collaborative clothing line with the retail giant was supposed to debut on March 1 but according to his recent Instagram post, the “No Limit” rapper has ended his business relationship with the company.
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” he wrote. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated … I’ve decided at this time our partnership needs to end.
“It’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many,” he continued. “I can’t allow for my name and brand to be associated with a company that could let this happen.”
G-Eazy appeared in GQ in December to discuss the upcoming clothing line.
“The best collaborations happen when both sides [really] play to their strengths,” he said about Andreas Löwenstam, H&M’s men’s head of design. “We both wanted to make sure it was tasteful and felt like it was of good quality. We just chiseled away at the ideas until we had an edit that we were both totally happy with.”
After the Weeknd appeared to cut ties via Twitter, the company issued the following response:
“We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print. We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.”
I bet K-Fed will do a collab for some Arbys gift cards and an oil change
He don’t need to though.. he still getting that Britney money
I didn’t even know G-Eazy was signed to H&M.
He should sign to Baby Gap now.
lmao
Well good for him and Weeknd. Actions speak louder than words. Still waiting to hear from the always vocal Minaj if she’ll do the same thing, or these other celebs for that matter that work for HandM
At least he puts his money where his mouth is. Props
And you put my penis where your mouth is
Go fuck yourelf dickhead troll
Why? He’s not even black. I wonder would a black rapper cut ties with H M if the company used a white kid instead and the hoodie read “coolest c r a c k e r in town”? Of course not. Black people would never put the feelings or interests of non blacks before they own.
Yes, you definitely describe a realistic scenario, and not a facile false equivalence.
I liked that shirt. Suck my dick.
Hitmaker?
Yall dudes trippin. I bought one of the hoodies and wore it while impregnating a white girl and no I will not be supporting that child or in their lives. Cause a lot of white people racists, that’s why I’m busting nuts in their teenage daughters faces. Take that H&M!