G-Eazy was a recent guest on The Breakfast Club, where he opened up about his now-defunct clothing line with H&M. The Bay Area native walked away from a lucrative deal with the fast-fashion Swedish retail chain earlier this week after it ran a controversial ad, one many felt was racist.
When host Charlamagne Tha God asked about the authenticity of his decision, The Beautiful & Damned rapper replied that it was “a real move, abso-fuckin-lutely” and not simply a publicity stunt. He believed having his name associated with the company would have been detrimental to his career, especially when factoring in the fact he’s a white rapper.
“I don’t want to get too focused on the money,” he says around the 6:30-minute mark. “At the end of the day, money can’t buy everything. Period. What am I supposed to do? Just have that money and be a terrible human being who is promoting a company that’s doing something like that? I don’t care.”
When pressed about how much money he walked away from, he replies, “A lot,” and Charlamagne asks, “Millions?” to which G-Eazy says, “A lot, a lot, a lot.”
The H&M ad in question featured a young African-American boy in a hoodie with the words, “Coolest Monkey In The Jungle” written across the front, which sparked public outrage. R&B superstar The Weeknd was the first to cut ties with the brand and G-Eazy followed suit.
Sean “Diddy” Combs was also rumored to offer the model pictured in the ad a $1 million contract to model for his brand, Sean John.
Watch G-Eazy’s full interview with The Breakfast Club above.
What a good goy. I wonder would a black rapper cut ties with a company that would act racist toward white people?
You a real pussy ass bitch 9/10 your white behind the safety of a keyboard
God damn lol did you even read his comment? You see the trigger enabled phrase “racist toward white people” and you malfunction about him being a pussy bitch lol get off of the internet, shit is mind control
Why even ask the question. If we say black lives matter they say all lives matter. Nooooo shit that’s not the point.
No wonder Nicki Minaj don’t want to cut ties. She’ll just delete any association but y’all know she’s still low key riding with them.
Lol its because all she cares about is the money. Why do you think all she does is pop songs.
In the end, a move like this helps no one, solves nothing, and only hurts him financially.
So whether done by fear or foolishness, and despite any good intentions, bad move.
I don’t think this company is racist. I honestly think no one was thinking about race here and they made a mistake. If the dang white kid was wearing the hoodie no one would have said a damn thing.
It was retarded of them not to put 2 and 2 together and realize it was a dumb move having that kid model the hoodie……But, think about it logically, as multi million dollar company, are they going to lose business and get bad publicly on purpose by being racist?? No. It was some persons stupid mistake, there was no malice here by the actual company. Even the kids mother said people are way overreacting.
Gay-Eazy is type of bitch who lets his black “friends” fuck his girl
You the type of guy that has no girl, or friends.
Yep. He would sit in the corner crying and apologising for being white while his black “friends” run a train on the bish.
Cosign 100%
G-eazy the typa dude who masturbates to interracial pr0n too.
Right decision. Money aint everything indeed.
gtfohhg money aint everything, its the only thing, he did it for the money, no fans equal no monet, he aint dumb
He already has millions so its no big deal to him.
Big fuckin’ woop.
A decent white boy at last
Da fuck do this white Drake wannabe want? A medal?? Foh bitch
Much respect G-Eazy. All of the Trump supporters on HipHopDX trolling don’t know anything about standing up against racism even if it means losing some money. He’ll get it back I’m sure.
Shut up…
Whether black or white..when promoting a well known lucrative ad.statements like that is most likely to make anyone uncomfortable. Especially it being on a child. My opinion. If it were a white lil boy I would still feel the same way.. I don’t see it as a mistake. Remember some racist white ppl were taught it early in childhood, so they see nothing wrong with the ad.its been imbedded into them.. Sometimes racism isn’t just throwing shots.its simply a way of life.. Sad but true.. For the ppl who say that hes a total sell out are of course the ones that are just as ignorant as the ones who thought it was cool to put that kind of statement on a black kid period..
Damn G-Easy can’t get a break for shit… First with his dad (Tommy Hilfiger) now this sheesh lol…
Dude you are geazy… u were never going to make millions anyway lol fuck this article
Hey DX stop deleting my comments!