By his own admission, E-40 prefers to keep his new material under wraps as he leads up to an album release. While other artists opt for blogs, vlogs, behind the scenes clips and mixtapes, Earl Stevens has a penchant for what he calls “going left when everybody else is going right,” as evidenced by his habit for releasing his material in two- and three-album sets. It’s a strategy that has paid dividends, as E-40 saw his Block Brochure: Welcome To The Soil trilogy sell more than 72,000 copies during its first week of release, good for a SoundScan Top 200 debut.
“We’ve got a few weeks until the album dropped, and I just wanted it to be a little surprise,” E-40 said during an exclusive interview with HipHopDX on the set of his “Plush” video. “Once somebody hears just a little bit of something, then they’ll go, ‘Aw, I already heard that,’ because everybody’s attention span is hella short nowadays.”
Fellow Bay area emcees Laroo, Roach Gigz and Cousin Fik were among those on hand as 40 crafted the visual for his lead single at Film City in Canoga Park, California.
As for the single’s title, E-40 explained that he’s revisiting a phrase from a few decades ago.
“‘Plush’ is just bringing it back to when I was a youngster—like ‘83, ‘84, ’85—up in that era,” E-40 said. “A dude slide through on some Vogues or with some candy paint and tremendous slap in the trunk, we’d say, ‘That boy over there plush!’ It’s just doing it big.”
The latest installment of E-40’s Block Brochure: Welcome To The Soil 4, 5 & 6 is scheduled for release December 10 via his Heavy On The Grind Ent. Imprint.
If u know E40… U know he don’t Freestyle, only Pay-style… nuthin for free
LMAO now that shit was MAD corny
Its a E40 lyric… he always says Paystyle no Freestyles
40’s cool but he ain’t got shit on my nigga Chingy though. Jackpot is the greatest hip hop album of all time and is in everyone’s catalog. Chingy gon make a comeback in 2014! #FullDekk
Great, now we have a Chingy troll to go with all the other ones.
This comments on this site kill more brain cells then huffing gas fumes.
^^No lie. You can’t have constructive conversations on this site anymore because of these fukking trolls.
Why y’all mad though? Chingy changed the game in 2003 and he’s gonna do it again in 2014. #FullDeck
JUICE THESE HOEZ…Jackpot was great
JA RULE BE RAPPIN CIRCLES AROUND CHINKY. #FUCKFAME
I listen to E-40 cus he got a unique flow and he a real nigga.
what Kenneth answered I cant believe that someone able to profit $8285 in one month on the computer. have a peek at this website………www.jobs39.com
Who the fuck this obese nigga be
He be:E40, rap legend-who the F iz U.
E-40 may have money, but he looks like a fat retard lol
Fuk u pussy nigga! beat yo dog ass!
Man E40 do not get enough credit this nigga be putting down for year and never fall off, I am from NYC and been loving this nigga music from way back.